ben soto

Originally hired as a MacSpecialist, I was promoted to the position of Creative in 2007. As a Creative I assisted customers through the companies One - to - One Program. In the One-to-One Program I worked with a different customer each hour, where I assisted in everything from basic computer operation and set up to complete project builds in more advanced programs like Aperture, Final Cut Pro and Adobe Photoshop. I also took ownership of the companies S.T.A.T program, which allowed employees to sign up for group workshops that taught them about new software and hardware. During these workshops I was responsible for presenting training materials in a way that every one would best understand.

As long as I can remember I saw my father watching documentaries about war, World War 2, Korea, Vietnam, The Cold War, and both gulf wars. My entire life was history and documentation, there were newspapers everywhere on the floor. At my grandfather's house I remember pouring through large stacks of national geographic magazines that laid on his basement floor. I'd look through history books wanting to have been the person that snapped those photographs that would be remembered for only god knows how long. This is how I fell in love with photography, not in the way fashion photographers do through magazines like Vogue or Vanity Fair, but through the repetition of history on my father's tv. I document the world around me, I am a photographer and this is what I live to do.