Berta Varga

As Head of Marketing and Brand Management, I’m responsible for the ETB brand’s development, management, and international growth. My role covers marketing strategy, online content creation, product sourcing and development, as well as export activities and partner relations. I lead projects that connect creativity with measurable business results, focusing on expanding brand visibility and market potential in both domestic and international markets.

Revenue growth from 420 million Huf /2020/ to 746 million Huf /2023/, paralelly strategic upward-positioning the brand to double high selling price despite CoVid (lockdown), and after CoVid era of economic turbulences (no drop in sales, but growth) Responsible for increasing the export revenue to more than 25 countries. New business development: more new distributor partners acquired Responsible for domestic market, the introduction of new key account strategy was successfull Responsible for all daily smoothless operational management, focusing especially on front office (sales, marketing), brand & marketing management, product development, in- and outbound logistics, and trademark issues, etc. Elaboration and implementation of a new brand strategy: I launched a modern website-webshop combo, including rich content marketing strategy, and a contemporary social media presence, inclusive TikTok.

Revenue growth from 420 million Huf /2020/ to 746 million Huf /2023/, paralelly strategic upward-positioning the brand to double high selling price despite CoVid (lockdown), and after CoVid era of economic turbulences (no drop in sales, but growth) Responsible for increasing the export revenue to more than 25 countries. New business development: more new distributor partners acquired Responsible for domestic market, the introduction of new key account strategy was successfull Responsible for all daily smoothless operational management, focusing especially on front office (sales, marketing), brand & marketing management, product development, in- and outbound logistics, and trademark issues, etc. Elaboration and implementation of a new brand strategy: I launched a modern website-webshop combo, including rich content marketing strategy, and a contemporary social media presence, inclusive TikTok.

Revenue: 1 billion HUF/year /, leading a team of 13 employees, Responsible for planning and implementing the annual sales and marketing plan. Responsible both for domestic and export sales, inclusive the flagship beauty salon, and webshop (online sales) Responsibility for the beauty education, too Results: Introduced a successful promotion that led to a significant increase in sales figures, despite the price increase of 24 %. Restored trust and loyalty within the sales agent team. New business development: attracted new export distributors; Developed an educational pro-workshop system for beauticians Drastically increased social media presence.

Responsible for the key clients both in export and domestic market, Responsible for webshop (WP, Magento) and marketing Responsible for purchasing/importing some pro-products Results: The new strategy developed attracted more export partners, resulting in sales increases. Event Marketing: Organized a National Conference on Permanent Tattoo to promote sales and pro-customers’ trust. I even hold a lecture as a speaker /digital marketing opportunities for business growth in the beauty industry/