Bernie Cheah
Sales Manager @ Ecelent Technology China Limited
About
Came from years of an experienced Senior Field Application Engineer with a demonstrated history of working in the semiconductors industry. Strong sales professional with a Bachelor's degree focused in Electrical and Electronics Engineering from University of Bradford. Soft skills worth highlighting and open to meeting new people and challenges on a daily basis.
Malaysia
Greater George Town
Information Technology & Services
Presentations, Microsoft Office, Microsoft Excel, C++, C, Matlab, Customer Service, Project Management, Testing, Engineering, Electronics, Java, Microsoft Word, PowerPoint, Management, Teamwork
Experience

Sales Manager
Malaysia
B2B Growth | Engineering Solutions • Work closely with manufacturers and industry partners to deliver high-impact solutions that improve operations and drive business performance. • Combining technical knowledge with commercial strategy, focusing on creating win-win outcomes for both clients and stakeholders.

Sales Manager
SJK Semiconductor Pte. Ltd.
Singapore
B2B Growth | Engineering Solutions • Work closely with manufacturers and industry partners to deliver high-impact solutions that improve operations and drive business performance. • Combining technical knowledge with commercial strategy, focusing on creating win-win outcomes for both clients and stakeholders.

Sales Engineer, Account Manager
Penang, Malaysia
• To promote and sell R&S Test & Measurement products and solutions to all located customer base. • To achieve individual and team sales target in line with company growth strategy • To maintain existing account and develop new account and opportunities. • To support customers such as organizing and conducting presentations and demonstrations • Preparation of complete proposal (both technical and commercial) for tender submission • Be able to work closely with Channel and Distribution Partners • To analyze market trends and help formulate and implement strategic sales plans. • To utilize, update and maintain opportunity and lead tracking in CRM database • To liaise with other R&S personnel (regional sales management team and product group) to ensure specific business opportunities are converted into orders. • To work together with application team with regards to demo/technical issues. • To provide sales forecast figure, business development activity, product/customer requirement and market trend for both monthly sales report and meeting.

Senior Field Application Engineer
• Provide support and perform demand creation activities to generate new revenue to company • Perform product promotion and design-in to local engineering customers’ project. • Initiate in creating new business opportunities by promoting the company’s product lines to customers in Malaysia. • Identify potential customers with R&D capability; introduce products to meet customer’s design spec and requirement. • Driving design in activities, provide technical design support to customers during R&D cycles. • Achieve the design in/design win target set by management. • Submit FAE weekly Report and monthly Design tracking report. • Work closely with supplier and customers to build up close relationship, obtain customer’s project detail and recommend the best suitable solution during the process of new business creation. • Access supplier design management system to register new project with part numbers, customer information. Request sample for customers evaluation.

Field Application Engineer
Penang, Malaysia
• Provide support and perform demand creation activities to generate new revenue to company • Perform product promotion and design-in to local engineering customers’ project. • Initiate in creating new business opportunities by promoting the company’s product lines to customers in Malaysia. • Identify potential customers with R&D capability; introduce products to meet customer’s design spec and requirement. • Driving design in activities, provide technical design support to customers during R&D cycles. • Achieve the design in/design win target set by management. • Submit FAE weekly Report and monthly Design tracking report. • Work closely with supplier and customers to build up close relationship, obtain customer’s project detail and recommend the best suitable solution during the process of new business creation. • Access supplier design management system to register new project with part numbers, customer information. Request sample for customers evaluation.

Internship
Penang, Malaysia
Test and Tooling Engineer Intern • Function efficiently in Tooling Repair Base Department • Work responsibly in a time-sensitive environment • Maintain flexibility in duties from shift to shift • Troubleshooting for several models • Assisted the troubleshooting for offline products • Prepared Process Flowchart and Control Plan for new model • Cost improvement • Problem Solving • Pre-preparation and setup for new model • Data measurement record and analysis

Tooling and Test Engineer
Penang, Malaysia
• Problem Solving • Planning • Brainstorming • Technology solutions available in the internet • Project Management • Time Management • Presentation Skills • Function efficiently in Tooling Repair Base Department • Work responsibly in a time-sensitive environment • Maintain flexibility in duties from shift to shift • Troubleshooting for several models • Assisted the troubleshooting for offline products • Prepared Process Flowchart and Control Plan for new model • Cost improvement • Problem Solving • Pre-preparation and setup for new model
Bernie Cheah's Contact Information
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