Bernie Cheah

Bernie Cheah

Sales Manager @ Ecelent Technology China Limited

About

Came from years of an experienced Senior Field Application Engineer with a demonstrated history of working in the semiconductors industry. Strong sales professional with a Bachelor's degree focused in Electrical and Electronics Engineering from University of Bradford. Soft skills worth highlighting and open to meeting new people and challenges on a daily basis.

Country

Malaysia

City

Greater George Town

Industry

Information Technology & Services

Skill

Presentations, Microsoft Office, Microsoft Excel, C++, C, Matlab, Customer Service, Project Management, Testing, Engineering, Electronics, Java, Microsoft Word, PowerPoint, Management, Teamwork

Experience

Ecelent Technology China Limited

Sales Manager

Ecelent Technology China Limited

LinkedIn
2025-8 - Present · 1 yr 2 mos

Malaysia

B2B Growth | Engineering Solutions • Work closely with manufacturers and industry partners to deliver high-impact solutions that improve operations and drive business performance. • Combining technical knowledge with commercial strategy, focusing on creating win-win outcomes for both clients and stakeholders.

SJK Semiconductor Pte. Ltd.

Sales Manager

SJK Semiconductor Pte. Ltd.

2025-8 - Present · 1 yr 2 mos

Singapore

B2B Growth | Engineering Solutions • Work closely with manufacturers and industry partners to deliver high-impact solutions that improve operations and drive business performance. • Combining technical knowledge with commercial strategy, focusing on creating win-win outcomes for both clients and stakeholders.

Rohde & Schwarz

Sales Engineer, Account Manager

Rohde & Schwarz

LinkedIn
2020-8 - 2025-8 · 5 yrs 1 mo

Penang, Malaysia

• To promote and sell R&S Test & Measurement products and solutions to all located customer base. • To achieve individual and team sales target in line with company growth strategy • To maintain existing account and develop new account and opportunities. • To support customers such as organizing and conducting presentations and demonstrations • Preparation of complete proposal (both technical and commercial) for tender submission • Be able to work closely with Channel and Distribution Partners • To analyze market trends and help formulate and implement strategic sales plans. • To utilize, update and maintain opportunity and lead tracking in CRM database • To liaise with other R&S personnel (regional sales management team and product group) to ensure specific business opportunities are converted into orders. • To work together with application team with regards to demo/technical issues. • To provide sales forecast figure, business development activity, product/customer requirement and market trend for both monthly sales report and meeting.

WPG Holdings Limited 大聯大投資控股(股)公司

Senior Field Application Engineer

WPG Holdings Limited 大聯大投資控股(股)公司

LinkedIn
2019-1 - 2020-7 · 1 yr 7 mos

• Provide support and perform demand creation activities to generate new revenue to company • Perform product promotion and design-in to local engineering customers’ project. • Initiate in creating new business opportunities by promoting the company’s product lines to customers in Malaysia. • Identify potential customers with R&D capability; introduce products to meet customer’s design spec and requirement. • Driving design in activities, provide technical design support to customers during R&D cycles. • Achieve the design in/design win target set by management. • Submit FAE weekly Report and monthly Design tracking report. • Work closely with supplier and customers to build up close relationship, obtain customer’s project detail and recommend the best suitable solution during the process of new business creation. • Access supplier design management system to register new project with part numbers, customer information. Request sample for customers evaluation.

WPG Holdings Limited 大聯大投資控股(股)公司

Field Application Engineer

WPG Holdings Limited 大聯大投資控股(股)公司

LinkedIn
2016-6 - 2018-12 · 2 yrs 7 mos

Penang, Malaysia

• Provide support and perform demand creation activities to generate new revenue to company • Perform product promotion and design-in to local engineering customers’ project. • Initiate in creating new business opportunities by promoting the company’s product lines to customers in Malaysia. • Identify potential customers with R&D capability; introduce products to meet customer’s design spec and requirement. • Driving design in activities, provide technical design support to customers during R&D cycles. • Achieve the design in/design win target set by management. • Submit FAE weekly Report and monthly Design tracking report. • Work closely with supplier and customers to build up close relationship, obtain customer’s project detail and recommend the best suitable solution during the process of new business creation. • Access supplier design management system to register new project with part numbers, customer information. Request sample for customers evaluation.

Intel

Internship

Intel

LinkedIn
2015-1 - 2015-12 · 1 yr

Penang, Malaysia

Test and Tooling Engineer Intern • Function efficiently in Tooling Repair Base Department • Work responsibly in a time-sensitive environment • Maintain flexibility in duties from shift to shift • Troubleshooting for several models • Assisted the troubleshooting for offline products • Prepared Process Flowchart and Control Plan for new model • Cost improvement • Problem Solving • Pre-preparation and setup for new model • Data measurement record and analysis

Intel

Tooling and Test Engineer

Intel

LinkedIn
2015-1 - 2015-12 · 1 yr

Penang, Malaysia

• Problem Solving • Planning • Brainstorming • Technology solutions available in the internet • Project Management • Time Management • Presentation Skills • Function efficiently in Tooling Repair Base Department • Work responsibly in a time-sensitive environment • Maintain flexibility in duties from shift to shift • Troubleshooting for several models • Assisted the troubleshooting for offline products • Prepared Process Flowchart and Control Plan for new model • Cost improvement • Problem Solving • Pre-preparation and setup for new model

Bernie Cheah's Contact Information

Email

******@***.com

Phone

(**) *** ****

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