Bernice Rodricks

- Led brand strategy and creative direction for businesses, startups, and personal brands across various industries. - Advised founders and teams on positioning, identity development, and long-term brand architecture. - Developed high-end visual systems and multimedia assets to enhance recognition and boost audience engagement. - Supported clients through brand launches, redesigns, and narrative updates with clarity and precise execution. - Combined strategic insights with design expertise to craft work that is modern, intentional, and commercially effective.

I joined BrandLift Media at a pivotal moment, when trust had eroded and the brand needed to be rebuilt from the inside out. What began as consulting evolved into co-founding ThrivEdge Media, a creative agency designed around one principle: strategy-led design that drives real growth. I led brand strategy, creative direction and digital systems, shaping how brands look, sound, and scale. Every project is rooted in clarity, structure, and storytelling that converts. Key Highlights: • Revived client relationships through quality, transparency, and design integrity. • Reimagined the agency’s identity and vision during its transition to ThrivEdge Media. • Built streamlined systems and marketing frameworks that balance creativity with accountability. • Led cross-functional teams and AI-powered campaigns that blend emotion with performance.

▪ Designed and delivered over 40+ corporate handbooks and marketing assets, ensuring 100% brand consistency across the UAE, Bahrain, Oman, and Qatar. ▪ Developed internal communication assets as well as external marketing campaigns. ▪ Collaborated with 6+ cross-functional departments, including HR, Marketing, and Legal to align messaging with corporate goals. ▪ Contributed to elevating brand presence in the $2B+ Middle Eastern insurance market through culturally nuanced, visually strategic design.

▪ Spearheaded projects from concept to execution. Including Client presentations and location-centric recees, which led to the outcome. ▪ Led a creative team of 4+ designers, managing project pipelines across client accounts and internal initiatives. ▪ Orchestrated a website revamp and improved mobile responsiveness scores. ▪ Boosted social media engagement by 2.5x through cohesive design and content scheduling.

▪ Consulted with over 300+ prospective students across global markets, crafting personalized career roadmaps for programs in UX, AR/VR, ML/AI, and Digital Marketing. ▪ Delivered high-conversion advisory sessions, contributing towards program enrollment growth quarter-over-quarter. ▪ Represented elite academic partnerships including MIT Sloan, Berkeley Engineering, NYU, Kellogg, and Imperial College London, helping build credibility and trust in high-ticket programs. ▪ Utilized CRM tools and consultative sales techniques to guide learners through decision-making processes with empathy and clarity.