bernadette staino

Intern on the Head & Shoulders Account. Collaborated with the Head & Shoulders team to compile secondary research and presentations. Worked with other interns in a competition to develop a comprehensive advertising campaign for Folgers Coffee. Conducted primary and secondary research to develop a strategy that would increase sales of Folgers Coffee to parents in their 20s and early 30s. Based on our research our team developed an integrated campaign promoting Folgers K-Cups and the idea of bringing the coffee shop back home.

As an account lead I was a steward of brand strategy in the development of multi-channel campaigns to achieve marketing objectives. My work spanned across the Men's Health, Oncology and HIV categories with experience in both product launch and mature brand development. I fostered strong, trusting relationships to partner on initiatives working closely with external and internal teams from campaign research to delivery. I took a problem solving approach to ensuring campaign initiatives remain on time and within budget. Experience managing a direct report as well as cross capability teams. I have a diverse background leading a variety of integrated campaign tactics spanning across print and digital mediums: innovative eCRM, mobile apps, videos, responsive websites, speaker materials, sales aids, print materials, digital media, custom media, convention tactics etc.

Senior Account Coordinator for a variety of print and interactive campaigns. Experience ranges from email campaigns and websites to traditional print mediums and guerrilla marketing efforts. Works with clients primarily in both the financial and hospitality industries. Responsibilities include; daily client communication, client relationship management, resource management, project timeline development, project implementation, internal process development and internal team organization. Main point of contact and project lead for all email campaigns and direct to consumer landing pages for the American Express Serve Account.

Digitas Health is designed to connect today's healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, and London, Digitas Health is a member of the world's largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.www.digitashealth.com | www.facebook.com/digitashealth | www.twitter.com/digitas_health

College of Communications Student Marshal for Advertising/Public Relations Activities and Societies: AAF NSAC, VALLEY magazine, College of Communications Peer Mentor, Ad club member