Bernadette Montano

- Manage content creation, social planning, influencer and community management, and metrics tracking across all social platforms. - Plan and produce engaging content (video, photo, infographics) and manage content calendars using Later Social. Strategically select influencer and in-house content for paid social ads. Execute storytelling through moodboarding, image curation, product education, and copywriting. - Overhauled and fully manage a PR list of 500+ influencers via Tribe Dynamics, leading strategy, curation, outreach, gifting, and UGC sourcing. Drove increases in engagement, reach, potency, EMV, EMV retention, and ROI. - Lead influencer campaigns, including organic and paid partnerships as well as Skeepers activations, overseeing creator selection, briefing, content review, and post-campaign reporting. - Conceptualize and execute PR activations, giveaways, and curated packages to drive engagement and build creator and consumer relationships. - Manage daily community engagement by responding to DMs and comments, interacting with tagged content, and collecting social listening insights to support a consumer-driven marketing approach. - Built a social metrics tracking system in Google Sheets using data from Meta Business Suite, TikTok Studio, and Tribe Dynamics; deliver monthly and campaign performance reports to inform strategy.

- Worked cross-functionally in a small, startup team, owning content creation, social planning, and influencer and community management across all social platforms. Assisted in product development, photoshoot prep, activations, and retailer relations. - Planned and produced trending content and product photography, scheduled daily posts using Planoly, and wrote copy for social posts and product pages. - Overhauled and fully managed a PR list of 150 influencers, handling outreach, gifting, UGC sourcing, and communication. Maintained community engagement by responding to DMs and interacting with tagged posts. - Conceptualized and executed activations including giveaways, scavenger hunts, and the brand’s first in-person event, which drew 550+ attendees and boosted social and SMS engagement. - Assisted in formula and shade approvals, product naming, and packaging QA (artwork, Pantones, and regulatory copy). Conducted competitive analyses and built campaign moodboards. - Supported vendor and retail operations: packed and shipped benchmarks and samples, managed wholesale accounts (Beauty Bay, Glam Raider), processed POs and invoices, and maintained Shopify inventory.

Responsible for maintaining Weedmaps content in JIRA. Ensured that all published content adhered to formatting, visual, and SEO standards for the Weedmaps website. Created and updated content marketing WordPress posts, organized AirTables, reconciled data discrepancies, wrote copy, and assisted in the post-production of the documentary Uprooted.

Had a two-week internship with The American Pavilion, the hub of the U.S. film industry’s presence at the Cannes Film Festival. Networked with industry professionals and had close access to daily programming throughout the festival.

Course work: Brand Imaging, Business Operations, Global Business, Promotion & Presentation, Integrated Marketing Communications, eCommerce Marketing, Sustainability, Current Industry Topics, Principles of Beauty Science, Package Development & Production, Product Innovation, Fundamentals of Cosmetics, Fragrance, Skincare & Wellness