Ben Padley

Heading up the Retail Consumer team for Landsec, a FTSE 100 company and the UK's largest retail property Landlord

Responsible for the marketing communications, Go to market and global commercial performance of Floorcare for Dyson, a multi-billion business. Remit covers portfolio planning, GTM strategy including marketing communications development, creative and execution and in-life product performance and customer lifetime value.

Brand Learning are leading international specialists in Marketing Capability Development and support over 40 multinational companies and other organisations to build their marketing capabilities to excel at customer-centric marketing in order to better drive growth. Clients include Unilever, PepsiCo, Shell, Astra Zeneca, Aviva, Tesco, Philips, SAB Miller, Diageo, Bupa, BT, AkzoNobel, RSA, IHG, FrieslandCampina. I work with clients on the development, implementation and evaluation of all the key drivers of marketing capability development i.e. processes/tools, skills development and training programmes, organisation, people attraction, recruitment & development and culture change.

Reporting to the CEO and responsible for growing the consumer fanbase of Formula E which is the world’s first fully-electric single-seater racing series, competing on the streets against the backdrop of some of the most iconic cities - including Hong Kong, Marrakesh, Chile, Monaco, Paris, Rome and New York. The championship represents a vision for the future of the motor industry, serving as a platform to showcase the latest innovations in electric vehicle technology and alternative energy solutions. Future seasons will see the regulations open up further allowing manufacturers to focus on the development of motor and battery components, which in turn will filter down to everyday contemporary electric road vehicles. The 2017/18 ABB FIA Formula E Championship saw 10 teams and 20 drivers go wheel-to-wheel in 10 cities spanning five continents in the fight to be crowned Formula E champion. The inaugural season of Formula E sparked into life in September 2014 around the grounds of the Olympic Park in Beijing. Formula E is a competitive platform to test and develop road-relevant technologies, acting as a catalyst for sustainable mobility solutions - helping refine the design and functionality of electric vehicle components and improving the driving experience for everyday road car users all over the world. For that season, more manufacturers joined the electric revolution with reigning champion Lucas di Grassi looking to defend his title behind the wheel of the Audi-backed ABT Schaeffler team. More big-name manufacturers have also committed to race in Formula E - including BMW and Nissan in tandem with the new-look car and battery in season five, along with Mercedes-Benz and Porsche who also joined the following year.

Responsible for all aspects of marketing at the UK's largest online bathroom retailer. VictoriaPlum.com is a UK start-up success story that has been delivering extraordinary quality at amazing prices for over 15 years. Because VictoriaPlum.com has no physical shops or costly showrooms with our entire business served online, we are uniquely able to pass on that cost-saving to our customers delivering unbelievable value at down to earth prices. With over 33000 reviews on Trust Pilot with a customer review score of excellent at 9.0 and rising, we design and supply a huge range of top quality designs for consumers and trade professionals.

Marketing Director for Phones 4u, the UK's leading mobile phone retailer with over 720 stores nationwide, generating in excess of £1.1bn in revenue with over £120m EBITDA. Responsible for all areas of marketing including Brand & Advertising; Consumer Propositions and product lifecycle management; CRM; Online marketing including SEO; SEM; Affiliate & web development and design; Insight; Public Relations and Internal Communications; Social Media & Content; Sponsorship (Phones 4u Arena); Trade Marketing. Developing relevant and compelling propositions for new and existing customers. Responsible for customer journey mapping and communicating with consumers in an omni channel environment Developing and delivering innovative campaigns - incorporating Social, Local and Mobile as well as traditional ATL.

• Headhunted from Sony Ericsson into this newly created role. • Reported into the Global CMO with responsibility for Global Digital Strategy across web, mobile and applications for B2C and B2B international markets. • Social Media strategy and execution across all social media platforms. • CRM strategy, acquisition, retention strategies for B2C and B2B

• Reporting to the Global CMO, responsible for all Global Internet based activity and the Sony Ericsson Brand online • Sony Ericsson Website - Decreased Bounce rate by 25% and increased return visitors and traffic by over 30% to over 20 million visits per month across 38 local markets • 2011 Webby Award (world renowned award) for Integrated Mobile Experience for xperiastudio.com • E-Commerce launch and operations including Search Engine Optimisation & PPC strategy, user experience and overall commercial effectiveness, conversion and retention. • Launched CRM including recruitment of external team, agencies and technology providers • Created a global database of over 30 million customers, established a new sales and marketing channel and single view of the customer across marketing and customer services • Social Media - Facebook community increased from 250k to over 6 million in less than two years, creating the most engaged Facebook brand in the world according to AllFacebook.com. • Launched the first mobile website for touchscreen phones in telecoms. Available on 50 million phones, it created a new CRM & customer service channel reducing costs and increasing NPS. • Member of the Sony Ericsson Global Marketing Leadership Team, Sony Ericsson IT Board; Sony Ericsson Consumer Services Board • Regular interface to senior management of business including President; CFO; Head of Product and Heads of Regions on all things related to Digital, CRM and consumer engagement.

• Newly created role with global commercial responsibility for Walkman® phone portfolio including proposition development working across R&D and regional and local markets. • Led brand revitalisation resulting in global margin contribution increasing from 15% to over 40% of total sales over a two year period • Global Commercial and logistical lead including pricing, channel planning, advertising and promotion and product lifecycle development and optimisation. • Year on year growth of 70% for the category – Over 140 million Walkmans® sold • Created and launched a start-up market leading music service, PlayNow™ plus, within 6 months. This included creating a services P&L and selling the music service successfully into over 15 global markets.

• Managed all aspects of marketing for UK & Ireland incl Brand; Advertising and Media; Sponsorship; Channel marketing and Field Sales Force • Financially responsible for €100 million marketing budget • Market Share rose from 7% to over 30%, resulting in number 1 market position in the UK • Grew to be largest margin market contributing over 10% of total global margin and achieved highest Purchase consideration and Customer Satisfaction Results vs. other markets • Marketer of the Year - Marketing Communication Consultants Association Award 2005 • Invented commercially successful disruptive branding & sponsorship programmes including Sony Ericsson Ibiza rocks, Sony Ericsson Empire Film Awards • Media Spokesperson

• Managed all UK & Ireland Brand, Communications, Media & advertising • Managed all co-operative marketing with T-Mobile and Vodafone in the UK • Double Digit million Euro budget responsibility • Growth to number 2 in market share in T-Mobile and Vodafone • Highest advertising awareness levels in UK and in Western Europe

• Headhunted from Ericsson to be responsible for all UK & Ireland elements of Sony mobile phone marketing. • During my tenure, market share rose to the highest level in any country where Sony was active

• Responsible for working with local marketing team on all product related consumer communications. • Media representative for Ericsson including TV. • Working on technical approval of products with key customers such as BT Cellnet.

Learned about "Great" marketing

Studied a wealth of subjects ranging from Philosophy, post-modern culture to Russian politics