Benoit Vatere

Acquired by Lunar Solar CEO and Founder of Mammoth. Mammoth has engineered an advanced SaaS platform tailored for CPG (Consumer Packaged Goods) brands, seamlessly bridging the gap between digital touchpoints and experiential marketing to drive in-store conversions with end-to-end attribution analytics. With our platform, the age-old conundrums—“Did this content actually catalyze sales?” or “Did this experiential event yield a tangible ROI?”—become obsolete. Our robust analytics framework not only quantifies the efficacy of your marketing efforts but also facilitates direct consumer engagement, enabling the real-time capture of invaluable first-party retail data.

Mobile Gaming Monetization Platform with Deep User Segmentation Playhaven’s non-incentivized ads reach over 250M monthly active users in 223 countries.

Science is a unique platform where talent, resources and financing are brought together in a bid to nurture and develop ideas, arm emerging businesses with the strategy, expertise and capital they need to grow, and to transform existing internet ventures, injecting them with new talent and innovation.

LookSmart is the third largest search advertising network in the US. As the head of network and monetization, I was responsible for growing a heavy ad network and distribution of the most scalable white label search ad server with focus on traffic quality and scalability.
 - Manage distribution of over $40MM of online media spend throughout 3,000+ publishers worldwide. - P&L Responsibility of $24MM - Led all enterprise technical sales and relationship including the most strategic one with Yahoo!/Bing. - In charge as member of the Executive team of conceptualizing all new product initiatives and validating market need. - Manage a team of 10 people including web analysts, traffic quality manager, SEM/SEO managers and system integrators. - Conceptualize, productize and scale industry cutting edge web traffic quality measurement automation making LookSmart one of the three search ad network most trusted by Brands.

magnify360 is the leading conversion optimization company with proprietary technology aligning media buying and the post click experience. - Oversee a team of 20 account managers, creative and production artists , analysts and online acquisition experts. Successfully plan, execute, measure and optimize the monetization of more than $10MM in annual online media spend. - P&L responsibility for $2,000,000 in annual services. - Team leader for strategic partnerships and all cross sell and up sell driving over 70% of total revenue. - Built strategic media buying process to support company growth focused on media management. - Oversaw development of Conversion Optimization Playbook resulting in 100% client conversion lift. - Cut production costs 50% by leading integration of Creative and Production Marketplace which was the foundation for scalability.

Popular.fr was a peer to peer want ad website with a similar business model to epinions.com. - Raised Seed financing - Led online acquisition efforts primarily focused on online community outreach. Acquired over 100,000 users in the first three months - Implemented email-marketing automation. - Developed home grown CMS development - Set up content syndication marketplace which led to a continuous flow of premium content