Benoît Bail

Leading the launch and development of Dominique London's first boutique in Luxembourg. Dominique London Group is a European leader in premium retail specialising in cigars, spirits, and luxury accessories, operating across 7 countries with over 30 establishments. This role is a natural extension of over a decade of immersion in the world of fine cigars and premium spirits as founder of the Confrérie du Rhum (50,000+ members), organiser of international rum festivals, consultant for major spirits groups including LVMH and Ferrand, La Martiniquaise, VP of Global Sales for Hiram & SolomonCIgars and long-standing aficionado of handcrafted tobacco culture. Key responsibilities: - Full operational and commercial management of the Luxembourg flagship store - Team leadership and upholding the group's premium service standards - Building and nurturing a portfolio of aficionado clients, both local and international - Stock management, KPI tracking, and performance reporting - Brand representation at events, tastings, and partner evenings

I contribute as a writer for CigarInspector.com, one of the leading online references dedicated to the world of cigars. My articles cover in-depth topics across the cigar industry: market insights, firsthand experiences, lounge and specialist retailer visits, and perspectives drawn from over a decade of immersion in cigar and spirits culture across Europe and the Caribbean. Each piece reflects a personal, informed point of view rooted in the realities of the industry.

📍 Luxembourg | Depuis 2025 🌐 www.gelleneleiw-whisky.lu Description du poste : En tant que co-fondateur de Gëllene Léiw, j’ai initié et développé un projet de whisky indépendant ancré dans les valeurs et l’identité du Luxembourg. De la conception du produit à sa distribution locale, je pilote l’ensemble des étapes stratégiques, créatives et commerciales, en collaboration avec mon associé Franck Sbodio. Missions principales : Définition du positionnement de marque et de son storytelling (ancrage national & ambition internationale) Sélection des single malts, supervision des assemblages (3 à 6 ans, fûts de bourbon et de sherry) Développement packaging & identité visuelle (bouteille, étiquette, bouchon, couleurs nationales) Relations avec les partenaires (distilleries, imprimeurs, distributeur Boissons Heintz) Lancement commercial au Luxembourg (2025) Création et gestion du site officiel : www.gelleneleiw-whisky.lu Compétences mobilisées : Entrepreneuriat & gestion de projet Branding & storytelling produits Négociation et gestion de fournisseurs Distribution & réseau HORECA/spécialisés Connaissances pointues en spiritueux (single malts, vieillissement, profils aromatiques) Gëllene Léiw est aujourd’hui distribué au Luxembourg, en édition limitée, via le réseau Boissons Heintz.

Anteillhas SAS is the structure behind the Bordeaux Rhum Festival, which is the very first event of high capacity about rum and sugar cane spirits in the city of Bordeaux and in the whole area of South-West France. This festival brings together several thousands of rum enthusiasts and professionals of the spirits industry to meet with over a hundred worldwide known rum producers from all around the Globe. The very first edition of this show, which includes a trading and a public part, has been organized in 2018.

The Rum Embassy is a global rum and spirits consulting company based in Luxembourg (EU). Besides advising brands on marketing choices and finding innovative distribution channels all around the World, we also organize creative promotional tours and events in Europe, America, Asia and in the Caribbean. The Rum Embassy hosts today's biggest French-speaking rum focused forum, called "La Confrérie du Rhum".

"La Confrérie du Rhum" (ED. The Rum Brotherhood) is a Facebook group which has been created in 2013 to bring together rum lovers and enthusiasts. Nowadays, this Facebook group is acting as the biggest French speaking Rum forum in the world with over 32.000 (still growing).

As Vice President of Sales with global remit for Hiram & Solomon Cigars, I lead U.S. and international sales strategy, build distributor and key-account partnerships, and support retailers with training, events, and sell-through tools. Accountable for revenue growth, profitable pricing, forecast accuracy, and market expansion while safeguarding the brand’s craftsmanship and values.

As the Brand Manager for the European and Caribbean market, I'm on a mission to expand our brand's footprint and foster a community of cigar aficionados throughout Europe and the Caribbean islands. My role involves: - Developing and executing innovative marketing strategies that resonate with diverse European cultures and preferences. - Collaborating with distributors, retailers, and partners to ensure our cigars are readily available and showcased in the most prestigious venues. - Nurturing relationships with cigar enthusiasts and connoisseurs, engaging in meaningful conversations, and delivering unparalleled customer experiences. - Keeping a keen eye on market trends and consumer insights to guide product development and branding decisions.

Bail-Danel Consulting accompagne les marques de cigares, spiritueux et produits premium dans leur développement stratégique et leur positionnement sur le marché. Fort d’une expertise approfondie dans l’univers du luxe, du terroir et du storytelling, nous aidons les entreprises à structurer leur identité, optimiser leur communication et maximiser leur impact commercial. Nos expertises : ✔ Storytelling & Branding – Création d’une identité de marque forte et authentique. ✔ Stratégie de Développement – Conseil sur l’exportation, la distribution et l’implantation sur de nouveaux marchés. ✔ Marketing & Communication – Positionnement premium, stratégie digitale et activation de marque. ✔ Formation & Masterclasses – Sensibilisation des équipes aux spécificités du cigare, du rhum et du whisky pour améliorer l’expérience client. Avec Bail-Danel Consulting, chaque marque raconte une histoire unique et mémorable. Transformez votre vision en succès commercial.

"Le Single Cast" is the very first French speaking podcast focused on rum and its industry. A new episode is available every two weeks, on platforms like Spotify, iTunes and YouTube. (Links below)

In my role as a salesperson and cigar sommelier at the renowned Noblego Flagship Store situated within the esteemed Adlon-Kempinski Hotel near the Brandenburg Gate in Berlin, I am responsible for assisting discerning customers in their quest for premium cigars suitable for enjoying at the hotel's cigar lounge or for takeaway purposes.