Bennie Mo

Change Your Life LLC – Founder & CEO As the founder of Change Your Life LLC, I lead two innovative brands: • Morning Rain 🌿: eco-friendly cleaning products, designed in the U.S. with biodegradable, plant-based formulas, reducing plastic waste and carbon emissions. • COI Play 🎨: an original toy and art kit brand from California, combining creativity, sustainability, and design aesthetics. With over 20 years of experience in brand building and product design, I previously served as the top global distributor for leading brands including Ocean Spray, Thinkfun, and Earth Mama. Today, I focus on creating sustainable, innovative products that improve daily life while protecting the planet.

In 2010, I founded Morning Rain (Shanghai) Co., Ltd., a company focused on introducing top-tier international brands to the Chinese market through full-service support — including localization, packaging, channel expansion, e-commerce operations, and marketing. We served as the exclusive distributor in China and the Asia-Pacific region for several globally renowned brands, and consistently ranked as their #1 global distributor by sales, including: • Ocean Spray (Cranberry juice and snacks) • Thinkfun (STEM toys and brain games) • Earth Mama (Organic wellness products for moms and babies) • SmartLab Toys (STEM science kits) • Cloud B (Soothing products for infants) • Rainbow Loom (DIY rubber band crafts) We successfully helped these brands enter the Chinese market, build nationwide distribution networks, and achieve top performance across multiple categories. In addition to brand distribution, our services included OEM/ODM manufacturing support, factory sourcing, quality control, and export coordination. This decade of experience laid a solid foundation for the later creation of my own brands: Morning Rain® (eco-friendly cleaning products) and COIPLAY® (original toys and art kits).