bennett dixon

Lodestone helps clients align all their messaging, across all communication channels, in one brand voice. Which leads to stronger, more clearly-defined and better-differentiated brands. From strategy through execution, Lodestone provides the full range of verbal strategy services.

Started and managed my own business, doing freelance creative development and copywriting for clients including: PeopleSoft, Cisco Systems, Fox Sports, Idetic Technologies, Lucent Technologies, and Wolf + Doyle Advertising

Clients included: Victoria’s Secret, Adobe, StorageTek, the Shanti Foundation and Burton Snowboards

Clients included: Kemper Funds, Diners Club card, Wisconsin Cheese and Encyclopedia Britannica

o Agency lead for Invesco, a global asset manager with $5B annual revenue o Developed Invesco’s master brand strategy, messaging strategy and engagement strategy o Guided strategic alignment of business objectives, behavioral insights and creative articulation o Orchestrated each of Invesco’s campaigns across TV, Print, Digital, Social and Direct channels o Drove sustained improvement across Invesco’s key brand and business metrics: > Achieved top-10 ranks in Awareness and Consideration for US mutual fund companies > Improved product penetration and Company Commitment scores among Financial Advisors > Invesco Assets Under Management (AUM) grew 37% during tenure o Delivered organic revenue growth for Leo Burnett and recognition for its creative product o Led on-boarding of Fifth Third Bank account and development of The Curious Bank campaign o Led Junior Achievement account through the development of its 75th Anniversary campaign

* o Developed, produced and placed Schwab’s national brand advertising campaign, Talk to Chuck * o Drove year-over-year acquisition of new-to-firm households * o Directed the creative development and strategic focus of Schwab’s agency-of-record, Euro RSCG * o Guided alignment of Schwab’s brand strategy with consumer insights and business objectives * o Optimized media and messaging mix based on analysis of quantitative and qualitative research * o Secured Series 7 licensing with the Financial Industry Regulatory Authority (FINRA)

* o Created integrated advertising ‘Episodes‘ for Miller Lite and Miller Genuine Draft: Man Law (2006), Taste Revolution (2006), Referees (2005), Beer Runner (2005), Flavor2Savor (2004) * o Briefed, managed and directed agencies on creative roster: Crispin Porter + Bogusky, The Martin Agency, Ogilvy, Young and Rubicam, Weiden and Kennedy, BBH, Agency.com and others * o Developed co-branded sports promotions with strategic alliances (NFL, MLB, NBA, NASCAR) * o Co-authored the Miller Lite Brand Usage Standards and Guidelines

Lead strategy for SRW clients. Lead development of SRW strategy team.