Ben Joseph

Anika. Restore Active Living.™ ‣ Transitioned laterally into a broader strategic role encompassing business development, M&A, and corporate communications; stepped away from direct sales oversight in May 2022 ‣ Direct report leads Investor Relations (IR) with a dotted-line reporting relationship to the CFO; actively involved in quarterly and annual earnings calls ‣ Delivered high-impact strategic pitches to the Board of Directors, executive leadership, and external stakeholders ‣ Led strategic pitch for Cingal® and explored commercial partnership opportunities in Asia ‣ Co-led deal teams for the successful divestitures of Arthrosurface and Parcus Medical, sharpening focus ‣ Directed integration planning, due diligence, and execution for divestiture transactions ‣ Manages U.S. sales and marketing partnership with J&J MedTech for Orthovisc® and Monovisc® viscosupplementation products; oversees collaboration, performance alignment, and mutual business objectives ‣ Accountable for revenue in commercial alliances and partnerships; viscosupplementation (Orthovisc/Monovisc in U.S.), animal health (Hyvisc), wound (Hyalomatrix) and a variety of products in ophthalmic ‣ Continues to lead commercial strategy; upstream and downstream marketing, brand and product management, innovation/R&D priorities, and product roadmaps to drive market adoption and sustained growth in OA Pain Management and Regenerative Solutions ‣ Led successful product launches of the RevoMOTION® Reverse Shoulder System and X-Twist® Knotless Fixation System (suture anchor) in 2023, and the Integrity™ Implant System (regenerative scaffold for tendon repair) in 2023 ‣ Refocused innovation and R&D strategy across the OA Pain and Regenerative Solutions segments ‣ Successfully negotiated and executed 2 license and distribution deals to address portfolio gaps in regenerative and sports medicine; actively looking to scale technology platforms via partnership

Anika. Restore Active Living.™ ‣ Led post-acquisition commercial integration of Arthrosurface and Parcus Medical ‣ U.S., Canada, and LatAm revenue responsibility (~$50M) ‣ Directed U.S. commercial team with VP of U.S. Sales reporting directly; aligned cross-functional teams to accelerate growth ‣ Oversaw commercial infrastructure build-out, including national accounts, sales operations, demand planning, product management, sales and distributor training, and medical education ‣ Spearheaded company-wide rebranding and brand refresh initiative to unify identity post-merger ‣ Partnered with R&D to develop and implement a stage-gate process for new product development ‣ Led launch of WristMotion® Total Wrist in 2021, capturing market share rapidly (up to ~30%+ by 2024) ‣ Managed customer service, sales operations, market access (IDNs/GPOs), product management, branding, marketing, and training functions ‣ Oversaw alliance management and business development for commercial partners in ENT, ophthalmic, and animal health sectors, including forecasting and relationship management ‣ Assumed ownership of the strategic planning process to align divisional goals with broader corporate objectives ‣ Took on expanded corporate communication responsibilities to enhance alignment and messaging ‣ Led M&A opportunity evaluation for the Regenerative Solutions business ‣ Led end-to-end commercial execution, including upstream and downstream marketing, brand strategy, training and education, and sales to drive market adoption and sustained growth in the U.S. ‣ Piloted a direct sales representative model to evaluate channel effectiveness and improve market coverage ‣ Optimized distributor network to improve performance to quota, geographic coverage, and alignment ‣ Strengthened sales reporting capabilities (SAP) to enable data-driven decision-making and performance tracking ‣ Hired and developed demand planning processes to better align supply with market needs and commercial forecasts

Benky Ventures is the holding company for the personal business ventures of Ben and Becky Joseph. It is the legal owner of the 10 Colors card game and board game. Other activities have included consulting, advising, investing, and board service.

The industry's top boating brands: Nautique, Centurion Boats, Supreme Boats, BassCat Boats, Yar-Craft, SeaArk Boats, Bryant Boats, Parker Boats, Pleasurecraft Engine Group, Watershed Innovation, and Aktion Parks. correctcraft.com

Counseling center committed to health, hope and healing. myturningpt.com

‣ Conceived and launched Mend Medical, shaping its mission, strategic roadmap, and operating budget ‣ Built and led the executive team; recruited board members to support governance and growth ‣ Achieved rapid brand recognition and generated meaningful deal flow in musculoskeletal healthcare ‣ Executed minority investments targeting inefficiencies in value-chain and care delivery models ‣ Spearheaded organic innovation efforts, resulting in two provisional patent filings in 2020 ‣ Featured panelist at private equity and venture capital healthcare conferences ‣ Ongoing strategic advisor to Ambassador Enterprises on equity deals and portfolio strategy ‣ Board member of Correct Craft, Ambassador’s largest portfolio company with $1B+ in revenue

‣ Oversaw triple-bottom-line performance of early-stage minority investments across healthcare, biopharma, energy, consumer products, SaaS/SaaP, and agriculture ‣ Advised portfolio companies on strategy, marketing, and product development initiatives ‣ Served on boards of key investments including Correct Craft, Santus Labs, BioPoly, and SpeechVive ‣ Provided recommendations on deal flow, equity investments, and operational strategy for the family office ‣ Authored business case and recommendation to launch Mend Medical, a greenfield healthcare portfolio company

Consumer healthcare products. santuslabs.com

Orthopedic device and proprietary material for joint reconstruction and preservation. biopolyortho.com

Medical device for improving the lives of people living with Parkinson's disease. speechvive.com

‣ Appointed to lead the global Foot & Ankle division post-merger, overseeing P&L for the $127M business across branding, marketing, R&D, regulatory, clinical, and quality functions ‣ Managed a portfolio including plates/screws, sports medicine, joint replacement, biologics, and advanced materials ‣ Delivered +9% YOY revenue growth within 12 months post-merger, reversing a -3% decline ‣ Directed a $6.4M operating budget and capital expenditures with full P&L accountability in a matrix organization ‣ Led a team of 17 direct reports and 10 cross-functional contributors ‣ Executed an asset acquisition to fill a critical product gap and led division integration planning during the merger ‣ Developed and launched enduring brand identity: Technology that Moves ‣ Presented regularly to executive leadership on strategic planning, budgeting, and M&A initiatives ‣ Reshaped strategy and set new product roadmap aligned with global needs across Americas, EMEA, and APAC ‣ Partnered with commercial leadership to build a dedicated sales channel