Benjamin Tesoriero

As Head of Sales for the Southern region, I lead Generation-e’s strategic growth across Victoria, South Australia, Western Australia and Tasmania, overseeing a high-performing team focused on delivering modern workplace, unified communications, contact Centre and digital transformation solutions. I’m passionate about scaling sales organisations, building high-trust customer relationships, and leading with purpose. In this role, I’ve helped evolve the sales function into a consultative, outcomes-focused engine—anchored in customer success, innovation, and measurable business impact. Key achievements: • Played a pivotal role in helping Generation-e secure relationships with 1 in 5 ASX200 companies, significantly expanding our enterprise footprint. • Consistently achieved 150%+ of regional sales targets, reflecting strong execution, pipeline discipline, and customer alignment. • Led strategic engagements on high-value transformation projects, including organization mergers, Contact Centre's transformations, new office fit outs for smart buildings and AV/UC modernisation initiatives. • Built and mentored a resilient, customer-obsessed sales team, fostering a culture of accountability, innovation, and continuous improvement. • Strengthened executive relationships with key partners including Microsoft, Cisco, Nice and Logitech, driving co-sell momentum and joint go-to-market success. • Championed data-driven forecasting and sales operations, improving forecast accuracy and accelerating sales velocity.

Generation-e is the Australian authority in unified communications, advanced audio visual and cloud technologies. We positively transform the modern workplace experience through technology solutions that enhance people’s ability to securely and productively meet, collaborate & share, wherever they are, and on whatever device they choose.

• Manage a portfolio of 85 corporate clients, generating over $6 million in annual revenue through strategic relationship management and face-to-face engagement. • Consistently exceed sales, revenue, and Net Promoter Score (NPS) targets—ranked in the top 5 Account Executives across VIC/TAS. • Lead solution-based sales conversations with business owners and C-level executives, aligning Telstra’s strategic product suite with customer goals. Focus areas include Data & IP, Unified Communications, Cloud, Managed Mobility, SaaS, and mobile applications. • Collaborate with ICT partners to deliver integrated, end-to-end technology solutions tailored to customer needs. • Achieved an NPS of +66 in FY16/17, surpassing the VIC/TAS benchmark of +46. • Delivered 162% of incremental sales and 163% of focus sales targets in FY17/18. • Recognized as H1 Top Account Executive Winner for outstanding performance. • Mentor graduate and Junior hires, supporting their development and progression into Account Executive roles.

Managed a portfolio of 130+ customers across the Construction and Utilities sectors, generating over $3.5M in annual revenue. Focused on delivering tailored Telstra solutions through strategic account planning, face-to-face engagement, and long-term ICT alignment. • Achieved an average NPS of 8.53/10 in FY14/15, reflecting strong customer satisfaction. • Led VIC/TAS Account Managers in FY14/15 for: • Incremental Sales: 111.9% to target • Strategic Sales: 182.9% to target • Ranked #1 nationally in FY15/16 for: • Incremental Sales: 165.9% to target • Strategic Sales: 251.3% to target • Strategic Annuity Sales: 343.2% to target • Delivered 13% YoY portfolio growth and exceeded revenue targets at 103.5% YTD.

Business Analyst - Channel Management: (5 Months) • Co-led the Footprint stream as part of a company-wide consumer strategy initiative, shaping long-term channel planning. • Supported the rollout and adoption of a company-wide advocacy program, driving engagement across business units. • Designed and led a frontline competition to support the launch of a new service recovery program, boosting awareness and participation. Digital Sales Specialist- Telstra Digital: (5 Months) • Led the successful launch and deployment of Telstra’s digital redemption platform, enabling seamless online redemption of both physical and digital gifts. • Developed and executed go-to-market strategies in collaboration with design teams for digital channels supporting prepaid mobility and wireline products. • Managed the Digital Boost Mobile portfolio, achieving a 32% increase in sales through targeted digital initiatives. • Contributed to a 220% uplift in Foxtel from Telstra online sales by driving promotional campaigns and optimizing digital conversion pathways.

• Spearheaded the Bayside Territory team to achieve National Best Territory status in 2012. • Built and nurtured strong in-store relationships across major retailers including Coles, IGA, and Woolworths. • Executed and supported strategic sales plans to drive territory growth. • Delivered incremental sales through high-impact merchandising and off-location displays. • Managed stock replenishment, ordering, and ensured planogram compliance. • Successfully introduced new product lines and boosted promotional sales through effective in-store execution.