Benjamin Plüss
Co-Founder & Shop Manager @ TheBikeShop
About
Former key account manager with vast experience in the outdoor sporting goods industry of Switzerland.
Switzerland
Baden
Sporting Goods
Leadership, Management, Cultural Competency, Project Management, Communication, Corporate Communications, Swiss German, German, Foreign Languages, Business English, French, Spanish, Marketing, International Marketing, Sales, Corporate Finance, Accounting, International Business, Supply Chain Management, Human Resources
Experience

Exploring the World
Mother Earth
I had the privilege to realize my biggest dream and take a 1.5 year break in order to go and explore the world. It was a highly enriching experience that has lead me through over 14 countries in Europe as well as Central- and Latinamerica.

Harvest Helper
Biohof Fluofeld
Oberarth, SZ, Switzerland
During the pandemic (right after I have left my former position for an intended and long planned travel break) I had the chance to work and help as a harvest helper, allrounder and sales person on the organic farm Fluofeld in Oberarth, Switzerland. It was quite a humbling and instructive experience that taught me many things about farming, the organic industry and definitely made me appreciate my food more.

Key Account Management Intern - International Buying Groups
Cham, Zug, Switzerland
During the 6 months of my internship I had the privilege to play an active role and gain valuable insights into the following tasks: -Strategic Sales & Marketing milestone meetings -Support on range creation process of the INTERSPORT/SPORT2000 International Ranges -Support on adidas Group Marketing topics (Brand Reebok & adidas) -Follow up on markets requests with international Sales & Marketing community -Active support on sell-in documentation & analysis -Full take-over of Sell-in catalogue creation -Support on development of Account Fact Book and Strategic Account Plan The experiences I have gained during these months encouraged my eagerness to follow my path in the sports industry.

Intern Business & Brand Development
Seon
After having conducted my bachelor thesis with and for the MAMMUT Sports Group AG, the company offered me the opportunity of serving a project-based internship at their headquarters. During my internship I have conducted a profound competitor analysis based on quantitative as well as qualitative data of the company's main competitors over the past 7 years, which resulted in a written report. As a second project, I have conducted a market analysis of China, focusing on the country's outdoor market and supported a similar analysis of Korea and Japan. Both of the projects supported Mammut's strategic orientation for their business plan 2020.
Education

International Marketing
This is a one-year master's degree in International Marketing. It covers the following courses: -Contemporary Issues in International Marketing -Consumer Behavior -Marketing Research -Market Communication in a Digital World -Advanced International Marketing, Trade, and Export Management -Master Thesis in Business Administration -Globalisation of Economic Activity I decided to trade the master's degree for work experience and took the chance of working at Icebreaker. Therefore I haven't finished my degree.

Negocios International
Exchange semester with major focus on area studies Latin America & Asia Pacific as well as supply chain management, internationalization strategies and Spanish. Furthermore, I was involved in several intercultural projects as well as the establishment of a business plan for a local start-up.
Professional Baccalaureate
This was a one-year course aimed at receiving the A-Level certificate, qualifying the holder to study at a University of Applied Science. Having gained work experience already, it soon became obvious, that I would like to study at a University where these experiences are required. Hence, I have undergone an intense one-year program with major focus on finance, economics, and languages and at the end have been rewarded with my A-Level certificate.
Benjamin Plüss's Contact Information
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