Benjamin Kratiroff

- Ensured data reliability across the company by resolving synchronization & ingestion issues. - Led the transition from PowerBI to Metabase, enhancing analytical flexibility by designing and querying dashboards that enabled teams to visualize and take ownership of their KPIs. - Conducted in-depth A/B test analyses using SQL, provided strategic recommendations. - Creation of KPIs (processed rate, margin/CAC) & deeper understanding on traffic acquisition. - Set up a daily KPI tracking system for C-Level executives to support strategic decision.

- Construction and analysis of P&L and cash flow, providing a clear understanding of financial performance after a 21M€ fundraising and identifying opportunities for financial optimization. - Analysis of data architecture, ensuring reliability of collected information, while developing detailed analytical reports on PowerBI for in-depth monitoring and analysis. - In-depth analysis of KPIs in an internationalization context to optimize LTV and profitability through improved retention, basket size growth, acquisition channel management, ...

- Financial analysis and forecasting to secure a BPI-guaranteed loan (forecasts, business plan, etc.). - Full management of accounting and cash flow (tax declarations, VAT, corporate tax, year-end closing, etc.). - Supervision and management of an inventory of 1,500 sneakers. Design and management of the e-commerce site on Shopify, including product and stock management. - Development of a robust brand strategy and enhancement of brand image through advertising campaigns and active social media presence. - Creation of distinctive brand guidelines along with visual and promotional content.

Analyse approfondie des données pour optimiser les campagnes d'e-mails outbound. Identification des tendances clés à partir des données, entraînant une augmentation significative des taux de réponse. Développement d'une expertise dans la collecte de données (scrapping) à partir de sources telles que LinkedIn pour alimenter notre base de données avec des prospects hautement qualifiés. Utilisation d'outils d'automatisation pour personnaliser et optimiser les campagnes, maximisant l'engagement des prospects (Python, Make, ...).

• Négociation avec des vendeurs. • Gestion de litige avec les achats non conformes. • Analyse d’un marché spéculatif, les baskets limités

Cours généraux avec spécialité mathématiques : Histoire Géographie, Français, Mathématique, Physique-Chimie, SVT, Anglais ...