Ben B.

Recruited to build out the marketing department for growth. Increased team size and deliverability rates across all channels. -Lead for all marketing and external communication activities -Actively building out marketing technology stack and executive dashboards -Created and implemented the go to market strategy for the leading commercial crypto mining cooling solution - CryptoCore -Develop new product marketing plans and launch plans for company products -Responsible for the initial and ongoing development of the corporate website -Partner marketing liaison and relationship director -Instituted social plan that has grown social media audiences by 37% and engagements by 45% -Manage the digital team in the creation of video and creative assets including national commercials -Experiential events director for client and prospect events

Brought on to evolve the marketing department at Base22 through measurable efforts and to expand our client profile in the industry. Time at Base22 allowed me to hone my skill set as an omnichannel marketer. -Managed all marketing functions within Base22 while reporting directly to a company owner -Led cross functional teams in the development of marketing efforts, websites, and portals -Responsible for Partner Liaison efforts with multiple industry leading partners -Worked closely with ownership in relation to marketing and sales activities and goals -Led creative team on the development of a new brand identity, website design, and presence -Developed and implemented SEO and SEM programs as a means of lead generation and improved brand awareness -Actively managed cross-functional teams for client-facing and internal projects

- Responsible for the development of the marketing strategy - Develop and manage effective marketing strategies and communication plans that will achieve maximum exposure. - Strategize and implement marketing focus that strives to optimize lead generation and sales. - Develop and manage the social activities for Usability Sciences Corporation. - Create and Implement effective tracking and reporting to analyze lead generation and provide recommendations to improve the effectiveness. - Plan and manage digital advertising efforts for Usability Sciences Corporation. - Improve brand awareness by way of search engine optimization, paid search, ad networks, and retargeting. - Plan, develop, and manage email marketing campaigns utilizing marketing automation tools. - Manage all web entities including www.usabilitysciences.com and www.usability.com. - Coordinate trade show presence as well as trade show speaking opportunities - Manage The Usability Blog - www.usability.com, and coordinate blog content and calendar. - Plan and coordinate all press related activities. - Lead the business development team.

Responsible for the day-to-day and long-term marketing goals of Vintage Homes, LLC, including web presence, print and digital publications, social media, gorilla marketing, interactive marketing, television marketing, and outdoor advertising. Designed, implemented, and managed a Lead Management program.

Responsible for assisting customers regarding their mortgage qualification needs and gathering necessary information for the pre-qualification and pre-approval process for various lenders including Mortgage Investors Group, PrimeLending, Wells Fargo, and Community Mortgage. Coordinated the marketing efforts on the sale of over 60 residential units totaling $12,000,000 in value over the last 10 months. Accomplished this through assertive prospecting of real estate agents and implementing strategic marketing campaigns utilizing mainly the internet and social media. Responsible for the development, acquisition, and implementation of print and digital marketing efforts as well as interactive marketing efforts for Vintage Homes LLC, Vintage Realty, and The Home Buyers Connection which led to the sale of 60 residential units.

Maintained contact with over 200 clients, presented MMC product line to all territorial clients, provided customer service, and provided the customer with in-depth product knowledge. Assisted sales representatives in the presentation, sale, and closing for multiple larger clients. Evaluated customers needs by analyzing individual property security requirements.

Directed the design and development of a website for affiliate company Geostar Technologies Led a cross functional team through the design phase of a company wide marketing plan. Responsible for the logistics and insurance of 20+ international textile shipments totaling more than $2,000,000 in product per month. Assisted with the intermodal warehouse and dray shipping-line acquisitions for LTL and FTL Shipments.

Consultant for the surgical tool loaner program. Responsible for the review of the program for profitability and for internal marketability.