Benjamin Morin

• Implement effective staffing strategies, including hiring, onboarding, training and scheduling. • Oversee daily store operations, process payroll, cash management and inventory management, to ensure product availability. • Manage the store financial’s performance, including business analysis, p&L analysis, cost control and revenue optimization. • Ensure product quality and that company standards are followed. • Monitor and enforce food safety and sanitation guidelines. • Lead a diverse team of partners in delivering impactful best moments in every customer’s day. • Coach and develop partners (Baristas, Shift supervisors and store managers), as humains and professionals. • Foster a positive and inclusive work environement, promoting diversity and equity among partners. • Multi-units, high volume management. • Lead portfolio wide visits and meetings, supporting peers. • Built strong relationships in the community, creating events to support diverse non-profit organisations. • Local activator for the Starbucks Indigenous partner network.

Build Talent – Attract, hire, develop, inspire and retain top talent. Coach, develop and maximize the success of all associates Maximize sales potential by coaching to associate behaviors on the sales floor and in the backroom Support team building activities Recruit, hire and staff Train associate team Retain top talent Build Capability – Analyze the business, create and communicate clear action plans that optimize results and ensure effective execution of all operational activities. Analyze business and create action plans Communicate effectively with team members Execute Workforce Management activities Assist in meeting payroll targets by ensuring appropriate sales floor coverage and maintaining a selling focus Drive inventory management activities Manage controllable expenses Maintain policies and procedures Protect store assets Build the Brand – Build a store environment that is sharply focused on consistently delivering exceptional in-store shopping experiences. Lead consistent focus on delivering emotionally engaging customer experiences Drive customer loyalty by coaching associates to consistently exhibit appropriate behaviors Implement and execute company selling strategies Build highly satisfied and loyal customer base Execute visual standards and maintain a safe, inviting store appearance

• Execute business strategies to enable the brand to reach its goals • Display at any appropriate time selling behaviors to meet and exceed customer expectations • Through regular communication, build relationships with existing customers and attract new customers • Always leverage product knowledge and train his team to enhance customer service and sell the products. • Design and execution of special events to boost sales, build brand awareness and recruit new customers. • Build brand awareness with partnerships with several local businesses for diverse events. • Daily coaching with staff to reinforce efficient behaviors. • Understand the complexities of the group of articles which he is responsible in the current competitive market.

• Ensure high levels of customer service are always met; • Work with the team leader and vice president of sales and marketing to ensure that sales targets are achieved; • Act as a model in the implementation of customer service internally and externally; • Compile sales versus sales goals using available tools (tracking files, accounting files, etc.); • Provide impeccable service to customers to increase productivity; • Use and maintain customer databases for calls, product launches, special events and appointments; • In charge of orders and inventory of the store; • Visual merchandiser; • Responsible for the education of new employees (teaching the brand’s history, product knowledge, how to provide exceptional service to customers and makeup touch-ups, hair touch-ups and hand massages); • Daily coaching to ensure that sales target are met and that current product launches are known and focused on. • In charge of a styling bar offering blow-dry services, hairstyling workshops and botanical treatments; • Certification as an Aveda makeup artist; • Organization of charity events for the foundation Eau Vive in partnership with Aveda. Assistance to other team members to ensure the success of their individual events.