Benjamin Bennett

Global Business Development Manager @ Good Culture - Fermented Beverage Ingredients

About

At Good Culture, we supply fermented tea and water kefir bases that give brands real leverage. Cleaner labels. Scalable production. Simpler formulation. Real differentiation across functional sodas, non-alc spirits, flavoured waters, energy drinks, and health shots. Behind the scenes, I'm the person building the systems that make our growth work. When I joined, our prospecting ran through four separate systems and we could barely reach 5-6 new prospects a day. I mapped the problem, built the case for change, and am currently redesigning the entire acquisition engine. Along the way, I built a custom GPT trained on our ICPs and communication style that researches prospects, surfaces signals, and proposes outreach strategies. It cost nothing and changed how the team thinks about AI. What I believe: The best process is the one people actually follow. If it lives in a doc nobody opens, it doesn't exist. AI should sharpen your thinking, not replace it. Give me three outreach strategies and let me pick the best one. You can't coach what you haven't done. I've cold-called, closed enterprise deals, and built the CRM from scratch. UK citizen, based in Brazil. Competitive table tennis player. Curious about how small teams outperform bigger ones through better systems and sharper thinking. If you're building something serious in the beverage space: https://calendly.com/benjamin-goodculturekombucha/30min

Country

United Kingdom

City

Shrewsbury

Industry

Food & Beverages

Skill

Sales Automation, Marketing Automation, Sales Operations, Business-to-Business (B2B), Market Research, A/B Testing, Lead Generation, Cold Calling, Objection Handling (Sales), Pipedrive, Contract Negotiation, CRM Integration, Value Selling, HubSpot, Cross-functional Collaborations, Team Leadership, Partnership Development, sales process design, Sales Coaching, Sales Pipeline Management

Experience

Global Business Development Manager

Good Culture - Fermented Beverage Ingredients

2025-4 - Present · 1 yr 6 mos

United Kingdom

Leading business development across EMEA, US & APAC markets for Good Culture Fermented Ingredients (B2B Ingredients Company) serving beverage brands, co-manufacturers, and flavor houses. Inherited a fragmented prospecting setup where every prospect required data entry in four places. Mapped the full workflow, quantified the bottlenecks, and secured leadership buy-in to consolidate into a single customer acquisition engine. Currently leading the rebuild. Built a custom GPT trained on our ICPs, value propositions, and communication style that researches prospects, identifies signals, and generates personalized multi-channel outreach Own the full partner acquisition lifecycle: sourcing, discovery, pitching, negotiation, onboarding, and relationship management across 15+ international markets Created the team's outreach playbooks, CRM documentation, and coaching frameworks. Act as the primary feedback loop between the market and leadership, surfacing competitive intelligence and customer signals that inform product and GTM decisions.

International Business Development Executive

Good Culture - Fermented Beverage Ingredients

2024-5 - 2025-4 · 1 yr

United Kingdom

Closed enterprise accounts worth €500,000 in annual revenue through consultative, relationship-driven selling. Implemented Pipedrive CRM from scratch, configuring pipelines, workflows, and reporting dashboards. Promoted to Global Business Development Manager in under 12 months.

Sales Executive

Yourmobile

2022-1 - 2024-5 · 2 yrs 5 mos

Telford

#1 ranked performer for 29 consecutive months. Built my own systematic approach to outbound: A/B tested messaging, cadences, and objection handling to continuously improve conversion.

Lead Generation Representative

IFF Research

2019-10 - 2022-1 · 2 yrs 4 mos

Greater London

High-volume outbound across B2B verticals (100+ dials daily). Built foundational skills in structured prospecting, lead qualification, CRM data management, and pipeline discipline.