Benjamin Emerton
Marketing Consultant @ Bellagio Marble Ideas Ltd
About
I’ve been working in the media industry one way or another for nearly twenty years. Starting in direct sales, I’ve managed agencies for media owners, headed sales teams, planned media campaigns in agency and worked client side in creation and delivery. Marketing and sales are closely aligned for good reason; the ultimate purpose of both is to generate revenue growth for the business. But it’s not always that simple. Much of my career has been spent problem solving. I enjoy it. Looking at how things currently work and seeing if they can be improved. Currently I work on how to resolve client problems through positioning and effective communications. Throughout my work life, most problems essentially have worked their way back to three key questions: Who are we going to talk to? What are we going to say to them? How do we connect with them? If I answer these three questions effectively then work tends to get a lot better for me.
United Kingdom
Wolston
Marketing & Advertising
Media Planning, Outdoor Advertising, Media Sales, Media Buying, Digital Media, Business Development, Account Management, Key Account Management, Online Advertising, Mobile Advertising, Advertising Sales, Sponsorship, Advertising, Integrated Marketing, Digital Strategy, Email Marketing, Direct Marketing, Lead Generation, Digital Marketing, Sales
Experience

Marketing Consultant
Warwick, England, United Kingdom
Bellagio Marble Ideas is an award-winning stone surface specialist, producing beautiful bespoke kitchen and bathroom counter surfaces into both commercial and residential markets. A well-established b2b business with an outstanding reputation for providing the best the industry has to offer at remarkable value. Bellagio Marble Ideas has been undergoing a transformation, merging with a likeminded company, and rebranding to offer an improved service to market, doubling their skillset whilst also strengthening coverage and buying power. My role has been to support the rebrand of the business, whilst opening the business up to new direct to consumer revenue streams.

Business Consultant
Warwickshire, England, United Kingdom
Engage is an independent boutique media owner offering a selection of iconic roadside DOOH sites in key cities across the UK. The Engage portfolio currently offers large format digital screens at high profile locations across Birmingham, Solihull, Nottingham, Leeds and surrounding areas with additional high profile locations in the pipeline. Working as inspiration points our sites prime consumers, educating and exciting them about new opportunities, products and services. Our standout sites offer brand status and fame for our advertisers using location and audience data to provide cost-effective engagement points for businesses of all sizes. My role is to amplify the brand across key audience groups, improving traction, understanding and growing revenue, whilst fine tuning brand delivery to make it stand out in an established competitive market place.

Director
Bear Ventures
Warwickshire, England, United Kingdom

Director
Launch
The Coterie, Henley-In-Arden, England, B95 5DZ
We launch brands, products, ideas and dreams into the world based on real-world truths that make people think, feel and do. We look to accelerate positive change for our clients and deliver it to the world in a compelling and creative way. We're adaptable. Agile. Flexible. We build teams to realise each brief in the most cost-effective, smart way possible. No unnecessary overheads. Just the best heads for the job.

Head of Media Sales
Birmingham, United Kingdom
Leading and managing the NEC Group media team. Working directly with regional and national brands as well as agencies and specialist buyers to sell the NEC Group’s media assets Creating and delivering sales strategies to deliver targeted sales revenue Working with the NEC Group studio to create effective sales materials required to facilitate sales Working with the team to create bespoke media quotations Working alongside the wider NEC Group media sales and sponsorship team to ensure effective co-ordination of sales that maximise media asset utilisation. Identifying incremental revenue opportunities that can be sold to the market Managing commercial relationships between all clients and the NEC Group

Account Director
Primesight
Birmingham, United Kingdom

Account Manager
Primesight
Birmingham, United Kingdom
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