Benjamin Combe

- Global Brand Marketing Leadership. Led the global brand and marketing vision, aligning B2B and B2C strategies to business goals. Built a premium, consistent brand across all touchpoints. - Creative & Design Oversight. Lead brand creative direction and visual identity across communications, packaging, and product design. - Integrated Media, Social & Influencer Strategy. Oversee global paid media, social media, and influencer strategies to build brand relevance and performance. - Content & Studio Management. Manage internal content studio and lead global content strategy across campaigns and platforms. - Communications, PR, Sponsorships & Events. Shape and execute global communications, PR, sponsorship, and event strategies to build visibility and cultural impact. - Loyalty & Engagement. Develop and scale global loyalty and engagement programs to strengthen customer relationships. - Strategic Marketing Planning & Market Enablement. Led global marketing planning and frameworks; partnered with markets to develop insight-driven, culturally relevant activations with strong commercial impact - Agency Management. Lead global agency relationships across media, creative, and production with clear KPIs and delivery standards. - Team Leadership. Manage and inspire a global team of 50 across all brand functions. Drive vision, collaboration, and talent development.

- Global Communication Strategy: Set and led Nespresso’s long-term global communication strategy, aligning brand storytelling with business objectives and amplifying brand impact across international markets. - Creative Leadership: Directed global advertising campaigns and brand asset development, ensuring consistent expression of Nespresso’s unique voice across all channels. - Media, Social, and Influencer Strategy: Led strategic planning for global paid media and social media, and developed a robust influencer strategy to enhance brand visibility and consumer engagement worldwide. - Celebrity and Influencer Management: Established a global celebrity and influencer strategy, partnering with high-profile talent to elevate brand image and presence in the premium market. - Market Alignment & Localization: Partnered with regional teams to adapt global strategies locally, ensuring brand relevance and success in diverse markets. - Content Strategy & Brand Studio: Built and managed Nespresso’s Brand Content Studio, driving the creation of engaging content that reinforces brand positioning and consumer loyalty. - Agency & Performance Management: Set KPIs and led collaboration with media, creative, and production agencies, ensuring accountability and measurable outcomes aligned with brand goals. - Leadership: Guided a global team of 20, fostering a culture of innovation, collaboration, and growth, while coaching and developing high-performing talent.

Nespresso headquarters - Manage the team in charge of developing all the Nespresso’s global brand campaigns, - Lead the development of the overall long term campaign strategy, related to our business objectives and strategic priorities, - Oversee the creation, production and market’s implementation of all the global brand campaigns, - Ensure strong relationships with markets in order to optimize the implementation & success of the global campaigns locally, - Manage and define clear KPIs with the creative & production agencies, - Team management (recruitment, development, coaching): 15 people. Set a vision, create alignment, promote an open culture.

Brand Management: - Supervise & execute the production of all brand campaigns. - Align all channels on brand guidelines (B2B, Club Com, Retail…). Content development & Social-media activities: - Responsible for creating content strategies and effective Paid/Owned/Earned communication strategy across all Nespresso CA social channels in collaboration with the Social-Media Specialist (direct-report). - Ensure that the annual content strategy is aligned with the market objectives - Brand Guardian. Media Strategy: - Develop and supervise the execution of traditional media plan based on market strategy and in collaboration with Digital media, Club Com, B2B and B2C teams. - Develop briefings for all campaigns including feedbacks from previous campaigns & insights, in coordination with CRM & Digital team.

Definition and management of marketing strategies s for French and Canadian partners in order to promote France as a touristic destination.

Marketing strategies, Communication Campaigns, Brand repositioning Clients: Transat Group, French Touristic Regions (Orne, Allier, Ardèche, Cognac....)