benjamin chng

*  Responsible for Singapore’s market leading beer brand --- Tiger beer *  Lead Tiger’s Marketing Communications and Sponsorship team *  Lead Tiger’s local brand architecture work and marketing strategy *  Overall in-charge for Advertising, Media, Digital, Experiential, In-store communications, Activation and Sponsorship *  Conceptualised and executed all of Tiger’s 360 ° campaigns including: *  Tiger’s Festive campaign 2012 (“Have you been good?”) *  Tiger’s Singapore Grand Prix campaign *  Tiger’s Chinese New Year "Celebrate Togetherness" campaign *  Tiger’s Gametime Football campaign *  Won multiple marketing awards including best use of integrated media (Markies), out-of-home planning and innovation award (Clear channel) and listeners choice for radio (Laurels)

*  Build the Gillette blades & razor business in ASEAN (Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam) through sound understanding of the brand equity, strategic target group, business trends, share and shipment trends, market segmentation, regional/local consumer insights & competitive environment *  Lead market strategy and plan development work. Recommend business building initiatives to grow the US$23 million business *  Develop platforms that scale across multiple markets *  Own business and consumer analysis and tracking; recommend action plans *  Collaborate with creative agency to achieve world class advertising communication strategies *  Assign marketing budgets and track spendings *  Analyse on monthly basis the performance of launched products *  Contributed to Gillette winning the prestigious P&G AAI Brand Building Award --- Best Initiative Launch

*  Overlook all commercial and brand aspects of the Heineken brand in Singapore *  Lead and is responsible for the volume, market share and brand equity growth *  Reinforce Heineken's position as the leading international Premium beer brand in Singapore *  Drive leading international cues and optimise media spends *  Champion all communications and social media including facebook, instagram, twitter, youtube and sportify to drive engagement *  Drive brand aspirations through implementation of innovative packaging, brand visibility items *  Drive Affinity through music & strategic sponsorships *  Lead local experiential program e.g. Heineken Green Room and ZoukOut *  Collaborate with selected strategic partners to drive brand aspirations

Double Major. Business and Marketing Management. Top 7% of my cohort of 138 students Activities and Societies: Toastmasters Club