Benjamin Bao

Benjamin Bao

VP Greater China @ WildBrain China

About

Over 20-year valuable experience in brand marketing, trade marketing and sales in various business settings and industries. Accumulated affluent insights in FMCG and licensing industries. Mature skills in strategic management and people management. Specialties: Licensing for consumer products, Marketing & sales management. Proficency in English, Madarian, Catonese

Country

China

City

Jing'an District

Industry

Marketing & Advertising

Skill

FMCG, Marketing, Product Management, Brand Licensing, Product Development, Toys, Management, Consumer Products, Brand Management, Licensing

Experience

WildBrain China

VP Greater China

WildBrain China

LinkedIn
2022-10 - Present · 4 yrs

中国 上海市

Be responsible for licensing all proprietary properties owned by WildBrain including Peanuts, Teletibbies, Strawberry Shortcake, In the Night Garden and other brands WildBrain represents including Absolut, Britto, Malibu, USC, Yale and many more...

KT Licensing (Shanghai) Limited, a member of Li & Fung Group

Vice President

KT Licensing (Shanghai) Limited, a member of Li & Fung Group

2012-9 - Present · 14 yrs 1 mo

Shanghai City, China

Lead hard-line licensing team for Sanrio brands, including Hello Kitty, My Melody etc. Category management in toys, stationery, consumer electronics, foods, beauty and personal care

The Walt Disney Company

Category Manager

The Walt Disney Company

LinkedIn
2008-8 - 2012-9 · 4 yrs 2 mos

Shanghai, China

Managed both Disney core franchise licensing and local franchises licensing of XiYangYang and Kungfu Dragon Conducted industry study and category analysis to enhance the category performance and materialize new business opportunities Synergized marketing efforts from both licensor and licensees to drive the holistic campaign for Toy Story 3 in 2010 and Cars 2 in 2011

Simba Dickie Group

Marketing Manager

Simba Dickie Group

LinkedIn
2006-7 - 2008-8 · 2 yrs 2 mos

Shanghai

Education

Schulich School of Business - York University

Schulich School of Business - York University

LinkedIn

Marketing & Strategic Management

2002 - 2004 · 2 yrs

Benjamin Bao's Contact Information

Email

******@***.com

Phone

(**) *** ****

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