
Benjamin Bao
VP Greater China @ WildBrain China
About
Over 20-year valuable experience in brand marketing, trade marketing and sales in various business settings and industries. Accumulated affluent insights in FMCG and licensing industries. Mature skills in strategic management and people management. Specialties: Licensing for consumer products, Marketing & sales management. Proficency in English, Madarian, Catonese
China
Jing'an District
Marketing & Advertising
FMCG, Marketing, Product Management, Brand Licensing, Product Development, Toys, Management, Consumer Products, Brand Management, Licensing
Experience

VP Greater China
中国 上海市
Be responsible for licensing all proprietary properties owned by WildBrain including Peanuts, Teletibbies, Strawberry Shortcake, In the Night Garden and other brands WildBrain represents including Absolut, Britto, Malibu, USC, Yale and many more...

Vice President
KT Licensing (Shanghai) Limited, a member of Li & Fung Group
Shanghai City, China
Lead hard-line licensing team for Sanrio brands, including Hello Kitty, My Melody etc. Category management in toys, stationery, consumer electronics, foods, beauty and personal care

Category Manager
Shanghai, China
Managed both Disney core franchise licensing and local franchises licensing of XiYangYang and Kungfu Dragon Conducted industry study and category analysis to enhance the category performance and materialize new business opportunities Synergized marketing efforts from both licensor and licensees to drive the holistic campaign for Toy Story 3 in 2010 and Cars 2 in 2011
Benjamin Bao's Contact Information
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