Benito Perez III
Finance Chair @ Pi Kappa Phi Fraternity
About
I’m a Finance major and Accounting minor at NC State who enjoys building things, whether its brands, websites, services, or practical solutions to real problems. Through launching multiple ventures and consulting for local businesses, I’ve developed experience in product thinking, customer research, digital marketing, analytics, and operations. My professional goal is to break into Product Management, with a long term interest in VC & PE as well. Currently seeking PM, strategy, or business-focused internships.
United States
Raleigh
Management Consulting
Product Strategy, Go-to-Market Strategy, Market Research, TikTok Shop Seller Center, User Experience (UX), User Interface Design, Conversion Optimization, Service Delivery, Product Management, Digital Product Development, Product Lifecycle Management, Strategy, Web Design, Product Design, Search Engine Optimization (SEO), E-commerce SEO, Digital Marketing, Finance, Financial Modeling, Financial Planning
Experience

Finance Chair
• Supervise and assist in managing a semesterly budget of more than $120,000 and handle expenses for our chapter with over 120 active members. • Create financial reports to ensure transparency with members. • Work with the executive board to distribute funds for operations, events, and charitable activities.

Sales & Client Solutions Intern
Raleigh, North Carolina, United States
• Led sales conversations with business owners to uncover needs and recommend the best-fit service package. • Used a consultative approach to explain options, compare solutions, and guide clients toward confident decisions. • Analyzed basic client processes to highlight where our services could improve efficiency or results. • Managed a daily pipeline of prospects, prioritizing leads based on needs, urgency, and potential impact. • Tailored outreach messages and sales scripts to make pitches clearer and more effective. • Built strong sales, communication, and advisory skills by turning client goals into practical next steps.

Founder & Product Lead
NovaKit – E-Commerce Product Launch (TikTok Seller Center + Shopify)
• Identified a market gap for modern, aesthetic, and useful tech accessories by analyzing TikTok Shop trends, Instagram ads, Alibaba data, KaloData metrics, and user sentiment across creator content and comment sections. • Defined the NovaKit value proposition and MVP, selecting visually compelling and relevant SKUs (3-in-1 chargers, multi-function fans, lifestyle tech) and building a minimalist, mobile-optimized product experience. • Designed and developed high quality landing pages, implemented competitive pricing and margin modeling, and evaluated suppliers for reliability, quality, and fulfillment speed. • Executed a go-to-market strategy by leveraging TikTok Shop’s organic discovery engine. Optimized product pages for conversion across in app and site traffic. • Monitored impressions, CTR, conversion steps, and SKU performance within TikTok Seller analytics and Shopify to verify demand and interest with minimal spend or content volume. • Achieved strong organic traction, validated better performing SKUs, and developed early-stage growth strategy. • Key takeaways: the hook is the product, small market gaps create meaningful opportunities, and real testing beats perfect planning.
Education
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