Bengü Muradoğlu 💬

Marketing Communications Specialist @ Trendyol Group

About

I work at the intersection of marketing, growth, and product, across strategy, execution, and storytelling. Over the past 6+ years, I’ve worked with B2B SaaS, martech, mobile apps, and e-commerce companies, ranging from early-stage startups to large-scale teams. I’ve taken on both specialist and generalist roles within marketing teams and worked closely with product, design, customer success/support, sales, and C-levels. My expertise includes: * Product-led & content-led growth * Building content strategy and execution/optimization systems * Connecting marketing with sales, product, and customer success so messaging reflects real value for target audiences, not just for single campaign ideas, but also for how teams communicate with customers, partners, and stakeholders overall Alongside my professional experience, I hold an MBA and a Master’s in Marketing Communications, which helps me have a holistic mix of academic knowledge and hands-on execution. Both academically and professionally, I’m especially interested in: * Content as a long-term growth tool, instead of a short-term virality tactic * How SME teams align marketing, product, and sales without (or at least with minimum :') ) friction * Behavioral psychology in marketing & consumption * AI in marketing & growth optimization, and its effect on buyer perception Although my background isn’t linear, it is consistent. (Hear me out, I think you will agree) I studied architecture, then moved into marketing and growth. Studying architecture taught me to start from the bigger picture (the purpose, large scale, and context) and move toward the smallest details through trial and error, while creating work you’re genuinely proud of. It also taught me to think in systems, structures, and flows, to look at problems from different perspectives (yes, pun intended) as well as working in fast-paced (and high-expectation :))) ) environments. Having design literacy also makes it easier to work with design teams and connect creative intent, user perspective, and business goals. I have a quest in lifelong learning and growth, which comes handy in marketing as a field that constantly changes and evolves with new trends and new technologies. Please feel free to contact me via LinkedIn. I’m always happy to have an insightful conversation, over chat or over coffee if you’re in Berlin or Istanbul.  #marketing #growth

Country

Germany

City

Berlin

Industry

Marketing & Advertising

Skill

Product Marketing, Growth Marketing, B2B Marketing, Content Strategy, Content Marketing, Positioning (Marketing), SEO, Customer Acquisition, Lead Generation, Communication Design, International Environment, App Store Optimization, User Experience (UX), Mobile Marketing, Public Relations, Inbound Marketing, Brand Marketing, Market Analysis, Marketing Campaign Design, Digital Media

Experience

Marketing Communications Specialist

Trendyol Group

2025-8 - Present · 1 yr 2 mos

Berlin, Germany

Trendyol is Turkey’s first decacorn and one of the region’s leading e-commerce technology ecosystems, with an expanding presence across Europe and the Gulf region.

Growth Marketing Executive

Shopney

2023-12 - 2025-8 · 1 yr 9 mos

Los Angeles, California, United States

#1 Mobile App Builder on Shopify App Store . Shopney is a B2B SaaS company specializing in mobile app building solutions for eCommerce and D2C businesses on Shopify and Shopify Plus platforms.

Growth Specialist

Sociable, Inc.

2023-6 - 2023-11 · 6 mos

Istanbul, Turkey

Sociable Inc. is an app development company specializing in social networking and games. Their mobile apps reach users worldwide.

Marketing Specialist

BiSU

2022-4 - 2022-12 · 9 mos

Istanbul, Turkey

BiSU is a Turkish online market app offering fast delivery of household items. Their e-commerce mobile app provides a wide range of FMCG products at wholesale prices.

Influencer Marketing Specialist

Boutique Rugs

2021-8 - 2022-4 · 9 mos

Atlanta, Georgia, United States

Boutique Rugs, based in the US, is a D2C e-commerce store specializing in high-quality, affordable rugs and home decor.

Content Marketing Specialist

Segmentify

2021-3 - 2021-7 · 5 mos

London, England, United Kingdom

Segmentify is a B2B SaaS company specializing in AI-powered personalization solutions for eCommerce and D2C businesses.

Digital Marketing Specialist

VSight

2020-4 - 2021-3 · 1 yr

Vilnius, Vilniaus, Lithuania

VSight is a B2B SaaS company providing AR-based remote collaboration and digital workflow solutions for industrial organizations.

Architectural Intern - Mandatory Internship

Taşyapı İnşaat

2018-6 - 2018-9 · 4 mos

Istanbul, Türkiye

Library Assistant - Working Student

Özyeğin University

2015-4 - 2016-1 · 10 mos

Istanbul, Türkiye

Sales Assistant - Working Student

Ci Gusta Reggio Emilia - Italian Retail Franchise Company

2014-11 - 2015-3 · 5 mos

Istanbul, Türkiye

Education

University of Europe for Applied Sciences

2024-9 - 2026-2 · 1 yr 6 mos

Thesis: The Strategic Role of Content Marketing in B2B SaaS Growth Term Papers: Scaling B2B SaaS Growth: Evaluating Customer Acquisition Metrics and Strategies Analyzing Customer Acquisition Strategies In B2B SaaS: A Descriptive Statistical Approach Social Commerce: Redefining eCommerce through Social Media

Galatasaray University

Marketing Communication Management

Galatasaray University is a highly esteemed university in Turkey, known for its Francophone education system and pioneering position in the social sciences. -- Thesis: Mobile App Growth Strategies, ASO and Apple Search Ads Practices -- * Ranked in the top 3% of candidates nationwide on the postgraduate entrance exam. * Took classes in marketing, digital media, communication, crisis communication and strategic management.

Özyeğin University

Ozyegin University is one of the top private universities in Turkey, ranked #551-570 in QS World University Ranking. -- * Ranked in the top 1.40% of candidates nationwide on the university entrance exam. * Received a 100% scholarship for the entirety of my education, based on the entrance exam. * Qualified for the Erasmus program twice by ranking in the top 5% on the Ozyegin Erasmus exam, based on both academic performance and English proficiency. * Took classes from the Communication Design Program to facilitate a career shift from architecture. * Gained my first professional experience by utilizing campus-based student work opportunities while living in the university dorms. -- * Founding Member & Social Media Manager of ESN (Erasmus Student Network) Ozu * Founding Member of Ozu Chamber Theater Club

Kadıköy Anadolu Lisesi ve Maarif Koleji

Kadıköy Anadolu Lisesi, one of Turkey's established high schools, consistently ranks in the top 10 and is renowned for its student autonomy, successful extracurricular activities, and strong alumni network. -- * Ranked in the top 0.2% nationally in the high school entrance exam. * Studying in the advanced science and mathematics program, I developed strong analytical thinking, research skills, and scientific curiosity * Attending a school with high student autonomy and a self-motivated, high-achieving community, I enhanced my problem-solving and project management abilities

Universidad de Sevilla

Universidad de Sevilla is a well-regarded institution in Spain and Europe, known for its strong programs in various fields and vibrant campus life. -- * Developed communication skills in an international environment and gained a global perspective by living in Seville for 6 months. * Learned Spanish to A2 level through university classes and extracurricular activities. -- * Member of Erasmus Club Sevilla

Seconda Università degli Studi di Napoli

Seconda Università degli Studi di Napoli, now known as Università della Campania Luigi Vanvitelli, is a reputable university in Italy with a strong regional presence. -- * Developed communication skills in an international environment and gained a global perspective by living in Naples for 6 months. -- * Member of ESA Erasmus Napoli

Eyuboglu Egitim Kurumlari

Eyuboglu Elementary and Middle School was the first internationally accredited Turkish school (2003), reflecting high educational standards. -- * Graduated with High Honors, placing in the top 1% of my class * Received a 75% merit-based scholarship for the last 5 years of my education * Earned A2 German Certificate from Goethe Institute during middle school -- * Member of the Folk Dance Club for 6 years, performing +20 times for audiences of 500+ people * Member of the Theater Club for 3 years