jill benedict

co managing director

About

Consumer-centric Marketing Executive with a wealth of in-house and agency leadership expertise in B2B, B2C, strategic partnerships, digital, and customer acquisition across industries. Adept at formulating and implementing future-proofed, data-driven strategies to innovate world-class, consumer products and experiences. Inspire productive creativity through sound vision and progressive performance management. Focused on driving outcomes. ADDITIONAL AREAS OF EXPERTISE * Brand strategy, naming, architecture & identity * Retail design & build * Acquisition & demand generation across online/offline channels * Innovation, testing & commercialization * Marketing mix modeling, campaign development, implementation & measurement * Leadership of corporate, regional & field staff * Realignment & restructuring * Drive financial performance, metrics & investment returns

Country

united states

City

new york

Industry

marketing and advertising

Skill

integrated marketing, strategy, brand architecture, advertising, marketing strategy, digital strategy, marketing communications, creative strategy, creative direction, strategic planning, cross functional team leadership, account management, digital marketing, online marketing, marketing, leadership, business development, technology solution development, client development, change management, brand management, team leadership, restructuring, customer experience, sales management, budget management, international marketing, social media marketing, regional marketing, consumer marketing, organizational effectiveness, management, brand development, social media, digital media

Experience

co managing director

kramer design group

2019-5 - Present · 7 yrs 5 mos

Lead operations, marketing, business development, planning and client relationships for Kramer, a future-led brand, innovation and consumer experience consultancy.

chief operations officer and chief marketing officer

faith popcorn's brainreserve

2017-2 - 2019-5 · 2 yrs 4 mos

executive vice president, head of marketing and advertising

the corcoran group

2015-6 - 2017-1 · 1 yr 8 mos

vice president, account director

lipman group pty ltd

2012-1 - 2013-8 · 1 yr 8 mos

founder and principal

haven marketing group

2006-12 - 2012-1 · 5 yrs 2 mos

senior vice president

strategic group

2004-10 - 2005-12 · 1 yr 3 mos

director, marketing partnerships

national basketball association (nba)

1998-7 - 2000-6 · 2 yrs

account director

publicis groupe

1994-10 - 1998-6 · 3 yrs 9 mos

account executive, ford cars

j. walter thompson worldwide

1989-8 - 1991-7 · 2 yrs

executive director

interbrand

2014-4 - 2015-7 · 1 yr 4 mos

Tasked with restructure and growth of BrandWizard, a software and website development company. Managed staff of 60 and oversaw 31 clients, including American Express, HBO, Gap, Fila, Hyatt, KPMG, and AT&T. Orchestrated reformulation and repositioning of product offerings to incorporate consultative services, vendor-based solutions and customized software to enhance client brand operations and programming. ; Boosted product delivery by 70% and slashed costs by 50% with implementation of outsourcing model using near and offshore resources. ; Conceptualized and presented strategic roadmap to grow organic and new business targeting 25% revenue increase.

director, on premise marketing

diageo

2000-6 - 2004-9 · 4 yrs 4 mos

* Managed national channel strategy and marketing for beer & malt brands. Also managed National * Accounts, customer specific marketing and Game Plan development * Led Smirnoff Ice on premise global initiative for the US. Created a field level incremental, * specialized sales infrastructure of 35+ persons. Additionally led the company's agency * consolidation process, narrowing from 30+ agencies to one * Designed and implemented 3 of the Company's most successful initiatives across channel * strategy, sales drivers and promotion. All three named a `global best practice' * Regional Marketing Manager * Managed regional marketing for beer portfolio. Developed and implemented market specific * strategies across advertising, PR, promotion and events. Originated company's first * Influence Marketing campaign to launch a flagship brand innovation. Altered brand * perceptions, increased usage occasions and gained new distribution. * Benedict, Jill Page 2 of 2