Benedict M. Sumah

I managed a revenue base of $150M+ while leading a team of 6 direct reports Key Achievements: - - Reduced annual customer churn by 2ppts through deployment of enhanced analytics to better predict customer behaviour - Designed a new loyalty scheme for High-Value Customer segment to increase engagement and address two years of continuous customer attrition and revenue decline; led to first positive revenue in three years - Developed real-time data support for frontline teams to enhance product recommendation success in customer service centers, and in in-bound call center - Redesigned product layouts, USSD platform, and call center queue flow to simplify product purchase and customer information search

As Pricing Manager at Millicom, I kept the commercial function on track towards short and long-term revenue and profitability objectives. I led a team of analysts to address critical competitive and regulatory environment issues, generate business performance insights and maintain revenue management dashboards, and drive pricing strategy. I also chaired a committee of senior managers which monitored firm-wide performance and managed cross-functional projects. Key Achievements: - Analyzed competitor pricing schemes, developed business cases and revenue models for alternative product pricing; rolled out and implemented new pricing across three business units resulting in an 18% increase in revenues - Developed pricing strategies and budgets for optimizing product margins by 8ppts, while keeping revenue growth in double digits - Managed all investment evaluation decisions; developed valuation models for a $62.5m 800MHz 4G spectrum auction, a nation-wide new cable network infrastructure project, and all new telecom network site expansion projects

I developed telecom products to improve customer retention and revenues. I identified portfolio gaps, quantified the resultant product opportunities and tested them for technical and user feasibility and then developed the go-to-market plan to launch. Key Achievements: - - Designed Vodafone Red, Ghana’s first integrated voice-and-data pre-paid plan; won three industry awards, contributes 25% of total company income, and influenced the industry’s focus to integrated plans. - Identified pricing gaps and opportunities and accurately estimated relative price elasticities; stabilized product margin fluctuation, and grew revenue directly from pricing by 2%