benedetta de peppo

About

Marketing & Comunicazione _L'Oreal - Vodafone - TIM Specialties: marketing & comunication

Country

italy

City

rome

Industry

marketing and advertising

Skill

marketing, marketing strategy, marketing management, marketing communications, market analysis, product marketing, competitive analysis, product management, brand management, online advertising, digital marketing, market planning, market research, business strategy, product development, social media marketing

Experience

marketing manager - vas

armosia

2010-9 - 2015-10 · 5 yrs 2 mos

web marketing e social media project manager

armosia

2010-9 - 2012-11 · 2 yrs 3 mos

junior pm helena rubinstein

l'oréal

2008-6 - 2008-12 · 7 mos

product manager

vodafone

2009-3 - 2010-8 · 1 yr 6 mos

Gestione del catalogo telefoni Vodafone One e promozione su tutti i canali di comunicazione (pdv Vodafone, sito web, newsletter, campagne sms/mms, BTL, cataloghi, direct mailing, ecc.). L’esperienza in Vodafone sulla Loyalty (1 anno e mezzo) mi ha permesso di lavorare in un grande multinazionale inglese e al tempo stesso poter fare Marketing Strategico essendo il programma “Vodafone One” Best Case in Europa. In questo periodo ho imparato ad utilizzare tutti gli strumenti di comunicazione con un linguaggio diretto alla massa (Campagne, DM, Flyer, gestione nuovo sito web, customer care, ecc.) e ho lavorato poi sulla parte numerica, sulle proiezioni e sulle stime di redemption.

account manager - italy

onmobile

2015-10 - 2018-7 · 2 yrs 10 mos

* Responsible for the RBT Service in one of the major Operator in Italy. * Planning, monitoring & promotions, product enhancement as per consumer liking. * Supervising of content sourcing activities. Revenue Generation, Category analysis. * Competitive analysis for VAS services on all the operators. * Business planning, forecasting and analysis for assessment of revenue potential in business opportunities. * Develop and implement product launches, programs and campaigns to achieve revenue targets. * Analyzing & reviewing the market response/ requirements.