benedetta navanzino

digital ecosystem enforcer

About

Social Media & Web Marketing Specialist at Antares Hotels Milano

Country

italy

City

vigevano

Industry

internet

Skill

social media marketing, marketing communication, cms, microsoft office, social media, public relations, strategia di marketing, marketing communications, marketing online, corporate communications, web content management, pubbliche relazioni, gestione eventi, marketing digitale, relazioni con i media, twitter, comunicazioni aziendali, facebook, social networking, media relations, strategic communications, newsletter, grafica, aggiornamento contenuti siti web, mailchimp, strumenti per i webmaster di google, wordpress, online marketing, marketing, google adwords

Experience

digital ecosystem enforcer

yatay

digital consultant

casaleggio associati

2016-8 - Present · 10 yrs 2 mos

addetta reparto prenotazioni

cromwell crown hotel

2013-3 - 2013-7 · 5 mos

Gestione delle prenotazione tramite: Ericsoft, telefono, e-mail, definizione promozioni per target specifici di clienti, conoscenza delle principali agenzia di prenotazione online tra cui: Booking, Agoda, Venere, HRS, collaborazione,costante lavoro, confronto con il frontoffice.

collaboratrice part-time

università degli studi di palermo

2011-9 - 2012-2 · 6 mos

social media and web marketing specialist

antares hotel accademia

2015-2 - 2015-8 · 7 mos

Defining a Social Media strategy and updating content in Facebook, Instagram and Twitter profiles of the hotel chain. Monitoring brand online reputation. Updating website content through CMS and Email Marketing.

web promotion specialist

best western italia

2014-6 - 2014-12 · 7 mos

Assisting in updating company online promotions, managing website content through CMS, creating a periodical newsletter and social media activities. Monitoring reviews of the hotel chain, especially on Tripadvisor. Monthly assistance to the web-marketing department.

junior digital consultant

casaleggio associati

2015-8 - 2016-8 · 1 yr 1 mo

Helping the project manager to handle the digital projects of the agency’s costumers. Analyzing and monitoring the costumers’ visibility, improving costumers’ digital activities by identifying the best online strategies and channels. Investigating KPI and ROI data. Studying E-commerce performance and conversion rate to identify online trends, with a monthly report aimed at giving the client a complete overview of their activities as well as the competitor.