Ben Foster

• Reporting to the CMO, manage a department focusing on performance marketing, demand generation, digital advertising (social, search, and programmatic), brand strategy, SEO, analytics, market research, social media, and email • Achieved high multiple ROI on campaigns aimed at upselling and converting customers to more profitable product categories • Implemented AI initiatives that enhanced audience segmentation and predictive targeting, driving creative efficiency • Created internal media department which reduced advertising costs and also increasing performance through streamlined media buying processes • Shortened time to close new business deals by for physician’s offices, ambulatory surgery centers, urgent care centers, nursing homes, and home health segments through account-based marketing campaigns • Increased brand equity, awareness, and perception at key hospital and acute care buying groups by developing and executing targeted brand campaigns • Implemented Marketo marketing automation software that increased conversion and customer acquisition rates through better email automation and segmentation • Managed data analytics and market research that quantified performance, informed brand strategy, built ideal customer profiles, and identified new markets and solutions

• Developed and delivered engaging courses in digital strategy and workshops for graduate and undergraduate students • Achieved student evaluation scores consistently above college and department averages, reflecting effective teaching methods • Published research on Facebook’s user growth in four international textbooks, contributing to academic discourse in digital communication

• Developed and executed comprehensive marketing strategies for portfolio companies in Fintech and B2B Enterprise Software • Led marketing due diligence for potential Private Equity investments, enhancing investment committee decision-making • Managed a diverse team of creatives, digital marketers, and analysts, fostering collaboration to drive top-line growth

• Led the development of agency's digital offerings uniting creatives, strategists, and analysts to create millions of billable revenue for the agency • Directed innovative digital strategies for top clients, resulting in numerous successful new business pitches • Developed a comprehensive training program to elevate the agency’s digital skillset, fostering a culture of continuous learning • Engaged in thought leadership through media interviews and speaking engagements in Germany and Brazil, enhancing the agency's global presence

• Created the Social Media department at Allstate Financial and oversaw business strategy to identify where new technologies applied to business objectives. • Launched consumer social networking site that increased new customer leads, cross-selling opportunities, and claims satisfaction • Implemented B2B social media community for agents resulting in increased revenue through lead sharing, shortening the sales cycle, and best practice collaboration

• Managed a team of 8 consultants to conduct quantitative and qualitative research on behalf of clients to develop and commercialize new to the world products. • Monterrey, Mexico – Created organizational structure, internal processes, and repeatable go-to-market systems for the client that led to repeatable revenue for the agency • Omaha, NE - Created and launched a new CPG product portfolio resulting in $100 million in annual sales based on customer ethnographic research and product testing

• Certified as a Six Sigma Black Belt by using statistical modeling and analysis to improve the efficacy of the commercial organization • Graduate of GE Capital’s Information Management Leadership Program that consisted of 4 assignments in different GE Capital businesses supplemented by classroom training in management best practices

Awarded Outstanding Senior in the field of B2B Industrial Marketing