Ben Steiner
North American Soccer and Olympics Writer and Reporter @ Sports Illustrated
Canada
Toronto
Media Production
Newsroom, Social Media Marketing, Social Media, Digital Media, Broadcasting, Writing, Editing, Management
Experience

North American Soccer and Olympics Writer and Reporter
- Helping to build MLS and North American soccer coverage in 2025 and in the leadup to FIFA World Cup 2026 - Writing in-depth stories, match coverage and SEO-friendly content on North American soccer, working with a team of freelancers with Minute Media and Sports Illustrated. - Started with Sports Illustrated covering Toronto Raptors basketball in January 2024. - In addition to soccer coverage, I also provided reported enterprise features on the Milan Cortina 2026 Olympic Games.

Associate Producer
Toronto, ON
- Managed the home page and worked with Polopoly CMS to publish and edit stories from wire services while working with reporters to flesh out exclusive news accurately in a fast-paced environment. - Edited feature writers to fit Canadian Press style and CBC’s standards and practices. - Produced video and editorial coverage of Canadian college hockey through four national championships. Appeared on TV and radio to discuss major sports storylines. - Worked on several international Games and World Championships on the newsdesk, including the Paris 2024 Olympics, Tokyo 2020 Olympics, Beijing 2022 Olympics, 2022 Commonwealth Games and 2023 World Aquatics Championships. - Provided play-by-play broadcasts for the national university soccer and hockey championships on CBC Sports.

Freelance Writer/Desk Editor
Toronto/New York
- Reported on two Concacaf Gold Cup tournaments, a Copa América and the lead-up to the 2026 FIFA World Cup. - Worked with freelancers and reporters through assignments on the 2024 MLS season. This included keeping the website up-to-date with editorial and promotional material and editing daily newsletters and stories to ensure they resonate with wide and sometimes targeted audiences. - Edited and led a team of freelancers on match nights and significant league moments. - Ensured all website content fit within the MLS brand voice and brand guidelines. - Developed ideas to drive traffic while maintaining a commercial and league perspective - Pitched and reported stories about MLS and the Canadian and American men’s national teams.

Canadian Soccer Daily - Staff Editor and Beat Writer
Toronto, Ontario, Canada
- Liaise with reporters and journalists on coverage surrounding all levels of Canadian soccer. - Write, edit and publish breaking news stories and engaging coverage with speed and accuracy. - Develop content plans to engage a Canadian soccer audience - Edit staff writers' work to the standards and style of Canadian Soccer Daily - Covered Toronto FC, Toronto FC II and the Vancouver Whitecaps since 2021 (Website formerly known as Waking The Red, an SB Nation soccer blog)

Freelance Writer
Toronto, Ontario, Canada
- Chased and produced written features on Team Canada ski racers - Filled in with communications staff when needed, writing press releases and providing NSO requirements to Canadian media and the Canadian Sports Information Resource Centre. - Produced online content while also keeping athlete bios and Alpine Canada’s digital platforms up to date. - Produced social content for Instagram and X/Twitter
Ben Steiner's Contact Information
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