Ben L.

Head of POS division • Manage and lead the entire GTM and business operations. • Determine the commercials and manage the entire P&L for Singapore. • Head the growing sales team and business strategy. Head of Partnership • Manage all forms of partnership for KPay Singapore. • Manage a team of AM & Executives under different verticals. • Determine, form, and maintain strategic alliances with associations, resellers and industry partners. • Maintain and strengthen current partnerships to promote long-term cooperation and mutual benefit. • Create and implement collaboration strategies to boost market awareness, revenue, and product acceptance. • Clearly define deliverables, KPIs, and performance expectations when negotiating collaboration agreements. Channel Partnership & Merchant Referral Partnership Program • Define and develop commercial plan and objectives towards channel partnership with partners. • Identify, shortlist and onboard potential new partners. • Maintaining relationships and following up with current partners. • Vice-versa partnership that leads to win-win situation. Events, Pop-ups & Temporary Deployment • Develop partnerships with event organizers and events related partners. • Manage all aspects of event commercials, logistics and on-site execution. • Attend industry gatherings on behalf of the business to broaden contacts and look into potential joint partnerships and opportunities. Value-Added Services • Identifying potential partnership opportunities aligned with business objectives. • Develop partnership proposals, joint marketing plans, and co-branded initiatives. • Manage partners not limited to Broadcasters, Telcos, Banks and all others.

Heading the overall sales and business development team in APSG • Assist in developing offline capabilities such as POS terminals, Tap to Pay, Click to Pay and AppPay. • Managing clients from all industries with a strong focus on online/e-commerce capability. • Strong focus on sectors such as Associations and Federations. • Regional collaboration from 17 different offices across Asia Pacific to Canada.

Regional [APAC to Bahrain] Developing new relationships and maintaining existing relationships with partners within the alliances such as aggregators ranging from different sectors primarily from: o F&Bs o Vouchers & Prepaid Cards o Offers & Deals o Fashion & Retails o Furniture, Appliances & Electronics o Charity o Courier, Fulfilment & Logistics o ESG & Sustainability • Establishing partnerships from the start such as signing of NDAs, agreements and contracts and going live. • Ensure terms are mutually beneficial to achieve a win-win situation for both the company and partners. • Negotiating for a better commercial periodically and updating of contractual agreements.

Strategic Partnerships (DBS PayLah! / GooglePay / UOB TMRW / SingtelDash / Malls) • Managing a team of executives to plan and execute campaigns with partners for mutual growth. • Budget planning and allocation for in-stores visibility deployments as well promotional activities. • Main PIC for liaising with merchants for tripartite collaborations with malls and banks. • Crafting campaigns for shopping malls with respective malls loyalty team to drive sales figure, transactions, and visibility. Offline / Trade Marketing (F&B / Retail / Entertainment / B&W) • Planning of key pillars and strategies for entire Singapore market for Offline / Trade Marketing specifically for channels such as F&B, Retail, Beauty & Wellness • Develop and lead the implementation of channel specific offline marketing strategies and plans in line with each product vertical and company goals. • Heading out key negotiations with top GMV merchants to ensure win-win situation. • Designing strategic programs catered for respective merchants to greatly boost GMV/MAC. • Improving of In-store visibility with revamped POSMs strategy. • Close working relationship with counterparts of other regions to ensure synergy in POSMs and branding. • Comprehensive understanding of the company’s business strategies, competitive environment, and industry trends to proactively anticipate business needs and develop appropriate objectives and strategies. • Category analysis and data analytics to identify gaps, development opportunities in the products and brand portfolio • Own and drive marketing budget responsibility and secure maximum utilization Operations (F&B / Retail / Entertainment / B&W) • Managing the whole of Singapore operation and partnership team. • Overseeing the overall merchants onboarding process. • Coming out with SOP to improvise current practices to save cost and time. • Cost optimization and other key initiatives to create a more efficient process.

Senior Executive, Trade Marketing F&N Foods Pte Ltd | Singapore Trade Marketing (General Trade / Food Services / Vending) Alcohol / Ambient / Chilled / Frozen • Planning and organizing of Trade Marketing plans for core GT business units and direct Route To Market team o OP / OP - Key Accounts o MP / MP – Key Accounts • Implementation of Trade Marketing plans according to the timeline. • Responsible for smooth execution of plans through close collaboration with Sales team and tracking of progress. • Picture of Success for stores execution to create the best shoppers’ experience. o Chiller Planogram and purity compliances. o Branding and visibility within stores. o Home bays and GE planogram and stock weight. o Impulse purchase • Implementing of different strategies for submarket segments. o Trade offers with profitability and ROI calculation to stay competitive. o Coming up with Sales incentives to sales team. • Liaising with agencies for premiums and POSMs creation. o Daily ops and special displays o Relevant premiums for GWP/PWP. • POSMs development from artwork to execution for generic branding and promotions. • Creating and improvising Sales Toolkits to ensure proficiency in selling in of products for the sales team. • Data analysis and presentations for management reporting. o Monthly Management reporting. o Post-mortem for National consumers promotion. • New Premiums, managing of Premiums and POSMs inventories. Trade Marketing (CVS | 7-Eleven) • New product sourcing for exclusive channel distributions. • Bi-yearly marketing plans for respective retailer. • Joint business planning for forwards plans. Trade Marketing (Petrol Marts | Shell/SPC/Caltex) • Implementation of Trade Marketing plans according to the timeline. • Responsible for smooth execution of plans through close collaboration with Sales team and tracking of progress. Other Segments: Trade Marketing (School) Trade Marketing (Office) Trade Marketing (eCommerce) Trade Marketing (3rd Party Products)

Order Administration Analyst Apple South Asia Pte Ltd | Singapore • Order and Business Support for Apple online store sales and service team. • Handling of escalations on order maintenance request. • Audit and manage volume orders in compliances to Apple guidelines. • CRM for inbound and outbound calls for delivery, risk and payment issues. • Delivering best customer experience in all modes of communication.

Audit Operation Officer Coca Cola Singapore Beverages | Singapore Right Execution Daily (RED) Audit • Fully in charge of RED audit process and payout. • Comprehensive store execution and Picture of Success. • Setting criterias for Picture of Success payout for different segments. • Working with AC Nielsen’s on audit guidelines and procedures. • Managing of incentive and commission payout on a monthly basis for sales team.