Ben Hintz

Principal designer for a rapidly scaling loyalty and engagement platform powering white-label event passes and member portals for sports and enterprise brands, including the PGA Tour (2026). Own the design system and lead product design across both SaaS admin tools and customer-facing experiences—covering rewards, challenges, games, storefronts, and interactive member portals. Partner closely with product, engineering, and leadership to modernize workflows, streamline design–product collaboration, and scale design quality as the platform and client base grow exponentially.

As a Design Lead on the Lilly Design Systems team, I help drive the design infrastructure that powers both commercial and product experiences across Lilly. Our team is responsible for maintaining and evolving the design systems used by 50+ extended brands and internal products within Lilly Research Labs and AI product teams. My focus is on guiding the team and analyzing components that meet incredibly strict accessibility standards, ensuring a seamless and inclusive experience across all platforms. Currently, we are spearheading a major revamp to Design System 3.0, which involves a full-scale rework of both our commercial and product libraries. This effort requires deep collaboration with cross-functional teams and external agencies to align with Lilly’s evolving digital ecosystem. This role is a blend of system thinking, accessibility advocacy, and strategic design—driving innovation while maintaining consistency across a vast network of digital experiences.

Designed Scalable Product Strategies: Developed a forward-thinking product design strategy that streamlined processes and reduced inefficiencies, enhancing team productivity by 5x and positioning the product for seamless scaling. Built a Distinctive Brand Language: Crafted a unique and cohesive brand identity that elevated user recognition and market differentiation, setting Kickplan apart in a competitive landscape and strengthening brand loyalty. Implemented Robust Design Systems: Established a flexible design system that optimized collaboration across teams, reducing production handoff time by over 30% and ensuring quality and consistency throughout product development. Accelerated Time-to-Market: Oversaw all brand and design assets, aligning them with product objectives to facilitate faster market entry and maintain consistent brand presentation across platforms. Drove Market Recognition: Leveraged design as a strategic differentiator, increasing user engagement through visually cohesive, intuitive interfaces that resonate with users and build trust in the Kickplan brand.

Optimized Design Collaboration: Introduced a structured pairing strategy for senior and mid-level designers, standardizing design processes and methodologies across teams to improve efficiency and foster alignment across the organization. Enhanced Product Usability and Team Efficiency: Created a service design mini-site that clarified product usage, streamlined workflows, and eliminated internal silos, resulting in a 15% boost in overall product team productivity. Leveraged User Insights for Strategic Design: Collaborated closely with product leadership and insights teams to integrate user research, driving user-centered design solutions that directly supported Spendesk’s strategic goals. Drove Mobile Adoption and Onboarding Success: Led design efforts for key squads focused on mobile, achieving a 25% increase in mobile adoption through improved user flows and enhanced onboarding, which drove user engagement and satisfaction. Championed Data-Driven Design Solutions: Consistently aligned UX enhancements with business objectives, leveraging data insights to improve product engagement and refine user journeys, contributing to measurable growth in user retention and product adoption.

Launched Distinctive Brand Identity: Developed Stellar’s brand identity and logo, creating a unique market presence that resonated with users and differentiated the platform in the competitive show management space. Led Multi-Platform Product Design: Directed the design for Stellar’s native, web, and OTT applications, implementing user-driven features that increased engagement by 35% and significantly elevated user experience across all platforms. Built a Scalable Cross-Platform Design System: Established a comprehensive design system to streamline production and ensure brand consistency, effectively reducing development time by 50% while supporting a seamless user experience across multiple products. Collaborated on High-Impact Features: Worked closely with executive leadership to ideate and implement features tailored for both B2B and B2C users, significantly improving customer satisfaction and contributing to strong user retention rates.

Spearheaded Comprehensive Rebranding Initiatives: Led a full-scale rebranding effort that elevated brand visibility and engagement, resulting in a remarkable 25% increase in user acquisition and enhancing Goldstar’s market presence. Redesigned User Experience for Web and Mobile: Directed the re-architecture of both web and native applications, successfully boosting purchasing rates from 0.10% to 2.90% and significantly enhancing the overall user journey. Championed Cross-Functional Product Design: Collaborated closely with product, marketing, and engineering teams to foster a culture of design thinking, driving increased product efficiency and innovation across multiple projects. Evolved the Design System for Consistency: Owned and advanced the design system, leading to improved development turnaround times by at least 25%, while ensuring cohesive brand representation and user experience across all touchpoints. Enhanced User Interactions for Greater Satisfaction: Partnered with developers to refine user interactions, which drove substantial improvements in user experience satisfaction, as evidenced by increased customer feedback ratings.

Designed and Delivered Core Product Features: Developed and launched key product functionalities that significantly enhanced workplace communication and productivity, resulting in a measurable increase in user engagement across the platform. Managed High-Impact Cross-Functional Projects: Effectively balanced multiple high-impact initiatives across integration, communication, and growth teams, facilitating a scalable product usage that contributed to the overall success of Tibbr as a workplace social network. Created Targeted Marketing and Growth Assets: Produced compelling marketing materials and growth strategies that drove a 10% increase in customer acquisition, aligning design efforts with business goals to maximize outreach and user engagement. Enhanced User Experience through Feedback Integration: Collaborated closely with users and stakeholders to gather insights, iterating on design solutions that addressed user needs and improved overall satisfaction with the product.