Ben Hallam

I have taken charge of spearheading Four Seasons’ brand evolution, delivering on its vision to become the worlds leading luxury hospitality brand. My role gives me global responsibility for the brand across all channels, touch points, and lines of business throughout the enterprise. I lead an integrated commercial team across brand strategy, creative and content, brand and product marketing, media, digital, loyalty, partnerships and experiences. Additionally, I am responsible for the commercial development and strategic business growth, including full P&L ownership, of Four Seasons Private Jet experience, and Four Seasons retail business.

In a role created specially for me, I took charge of the brand strategy and growth of New World’s luxury hospitality, retail, and residential projects throughout Hong Kong and mainland China, and of expanding the iconic developer’s portfolio through acquisitions and investments. Based in the company’s executive office, I worked directly with CEO Adrian Cheng.

I was responsible for transformation at Shangri-La – first overseeing the evolution of the company’s marketing and customer strategy, and then driving strategic business change across all commercial functions on behalf of the chairman’s office.

I was responsible for the transformation of Shangri-La Group's global marketing, loyalty, and customer strategy across all functions, with a key focus on China.

I joined Airbnb in its Sydney office as its head of marketing, and then progressed to a pivotal role spearheading the company’s expansion into the luxury market, based out of its San Francisco HQ.

I developed robust Marketing and Business solutions to accelerate the growth of a market that delivered 75% of Asia Pacific’s revenue.

I led large teams working on Coca-Cola’s still, sparkling, dairy and hydration businesses, both regionally and globally.

I led a passionate team developing creative solutions for the group’s largest clients, and was a member of the company’s leadership board.