ben anderson

senior manager, on-premise marketing

About

My ongoing professional goal is to continuously grow my commercial and marketing acumen by pushing myself to take on new challenges anytime I start feeling comfortable. Nothing gives me greater professional satisfaction than analyzing a new opportunity from all angles, creating a strategic plan of attack, and leading the team through a successful execution! After starting in consultative sales early in my career, transitioning into the hospitality industry a few years later, and finally settling into the sales & marketing arm of the spirits industry, I have never strayed from the common thread of working in customer service-oriented businesses. In each of these roles, succeeding in any task that I take on has been imperative to me, but priority number one has always been the prosperity of the teams I am a part of. In my current role, I manage Beam Suntory’s Portfolio Manager Program (85 team members covering all major US markets), provide an on-premise point of view in the creation of Beam Suntory's Brand Marketing initiatives, and manage the Beam Suntory Highball Program.

Country

united states

City

chicago

Industry

wine and spirits

Skill

management, marketing, sales, marketing strategy, sales management, event management, account management, training and education, commercial acumen, market planning, brand awareness, sales and marketing, marketing management, strategy, trade marketing, business development, sales operations, analytical skills, creative strategy, business strategy, business analysis, business planning, strategic planning, sales process, p&l management, forecasting, digital media, digital marketing, customer relationship management, brand management, leadership, critical thinking, communication, coaching, people management, people development, team leadership, cross functional team leadership, collaborative problem solving, time management, brand marketing, cross functional collaborations, adaptability, managing agency relationships, written communication, presentation skills, interpersonal skills, project management, self management, pricing strategy

Experience

manager, on-premise commercial marketing

beam suntory

2017-5 - Present · 9 yrs 5 mos

As an On-Premise Commerical Marketing Manager, I was charged with managing our Key Account Manager program centrally and relied upon to consult with our Commerical Brand, Category Business, and Commercial Strategy/Planning teams regarding our US on-premise business.

beverage manager

sage hospitality

2008-1 - 2013-3 · 5 yrs 3 mos

I managed beverage hospitality programs for multiple Sage Hospitality properties, first for five years in Minneapolis, and then in Denver for just shy of two years.

sales and marketing manager

midwest home media

2003-3 - 2007-4 · 4 yrs 2 mos

Managed the sales department for a custom audio/video company that primarily catered to new home builders in the greater Minneapolis area.

luxury spirit specialist

beam suntory

2013-4 - 2017-5 · 4 yrs 2 mos

As a Luxury Spirit Specialist, I was tasked with building our spirit brands in a meaningful way with trade and influential consumers across the greater Denver area.

senior manager, on-premise marketing

beam suntory

2019-2 - Present · 7 yrs 8 mos

Manage Beam Suntory's Portfolio Manager Program (85 US Team Members) – Beam Suntory Portfolio Managers are charged with building Beam Suntory Priority Brand presence in high-profile on-premise accounts and create brand loyalty amongst the influential on-trade. Provide an on-premise point of view for all priority Brand Marketing marketing initiatives – This includes adding strategic input at the ICP & IBP brand planning stages, managing agency relationships throughout program development, and overseeing successful field execution. Manage Beam Suntory's Highball Program – As one of the hottest cocktail trends to hit the US on-premise environment in recent years, my team has been seeding Highball for commercial success over the course of the last two years, cementing Beam Suntory as the clear industry leader in the category.