Belén Rodríguez-Armijo González
Coordinadora de Compras en CJM Sports @ CORPORACIÓN JIMÉNEZ MAÑA
About
With over 11 years of professional experience, I focus on transforming large-scale data into strategic decisions that drive profitability and operational efficiency.I have managed demand planning for business units exceeding €80M in turnover, optimizing inventory levels while consistently maintaining alignment with budgetary targets.My profile bridges the technical rigor of my years as a Senior Auditor at Deloitte with the dynamic pace of the Retail and Procurement sectors. This dual perspective allows me to not only identify consumer patterns and market trends but also ensure every process adheres to the highest standards of internal control and financial excellence.Key Areas of Impact:➤Planning & Forecasting: Responsible for the demand of 5,000+ SKUs, integrating market variables and product hierarchies to ensure long-term accuracy.➤Procurement & Stock Management: Leading the design of annual budgets and KPI monitoring to mitigate deviations and optimize inventory turnover.➤Advanced Analytics: Expert proficiency in Power BI, Advanced Excel, and ERPs (SAP, NetSuite) for data-driven decision-making.➤Cross-functional Leadership: Proven track record leading teams and coordinating between Marketing, Sales, and Supply Chain to align commercial campaigns with logistical capacity.I hold a Double Degree in Law and Business Administration (ADE) and a Master’s in Auditing and Finance. I am fully equipped to thrive in international environments, with advanced proficiency in English and French.I am passionate about optimizing the supply chain through improved planning systems and data integrity. If you are looking to collaborate on projects where data fuels growth, let’s connect!
Spain
Greater Sevilla Metropolitan Area
Retail
Negociación de contratos, Mejora de procesos de negocio, Gestión de compras, Aptitudes de organización, Gestión de proyectos, Liderazgo de equipos, Análisis de estados financieros, Gestión de la demanda, Planificación de la demanda, Gestión de proveedores, Gestión de existencias, Administración logística, Bases de datos, Análisis de datos, Business Development, Business Strategy, Marketing, Strategic Planning, Operations Management, English
Experience

Coordinadora de Compras en CJM Sports
Sevilla
➤Lead the design and oversight of the annual procurement budget, reducing discrepancies through monthly variance analysis and critical reporting for senior management. ➤Supervise the tracking and control of operating costs and inventory, identifying supply chain inefficiencies that directly impact operating margins. ➤Develop financial dashboards and Key Performance Indicators (KPIs) to monitor the financial health of the procurement department and enable data-driven decision-making. ➤Ensure data integrity through systematic reconciliation between external databases and the ERP, guaranteeing 100% traceability for critical processes.

Demand Planner
Madrid y alrededores
➤Managed demand planning for 5,000+ SKUs with an annual turnover of €80M, maintaining an optimal balance between inventory levels and product availability. ➤Improved long-term forecasting accuracy by integrating market variables, product hierarchies, and historical trends, resulting in optimized working capital. ➤Projected weekly performance by analyzing markups and discounts, implementing strategic adjustments to maximize stock clearance without compromising margins. ➤Led cross-functional workshops with Marketing, Sales, and Supply Chain to ensure full alignment between promotional campaigns and logistical capacity.

Auditor Senior
Sevilla y alrededores
➤Executed and supervised financial audits for major accounts (Heineken, Preving) and public entities, ensuring regulatory compliance and the fair presentation of financial statements. ➤Led teams of three, managing priorities and resolving technical issues under strict annual year-end closing schedules. ➤Identified weaknesses in clients' internal controls and proposed structural improvements to their accounting and business processes
Education

Economía y Derecho
Especialización Trabajo de Fin de Grado: Plan de Marketing Digital para la empresa Marypaz. Experiencias en el extranjero: 1) UNIVERSIDAD DE PÉCS, HUNGRÍA (Año 2012-2013) Estudios en derecho internacional (Programa de Intercambio Erasmus) 2) BENEMÉRITA UNIVERSIDAD DE PUEBLA, MEXICO (Segundo semestre del año 2014) Estudios en comercio y derecho internacional (Programa de Intercambio Mexicalia)
Belén Rodríguez-Armijo González's Contact Information
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