Michael Bell

Chief Marketing Officer @ Everspring

About

Enterprise marketing executive with 20+ years of experience scaling B2C, B2B, and SaaS organizations. Currently serve as Chief Marketing Officer at Everspring, where I oversee full-funnel marketing for 45+ higher-education partners and lead a cross-functional team across digital, creative, B2B, and performance marketing. My work centers on building marketing systems that connect strategy to execution—operating models, attribution frameworks, planning cadences, and performance management disciplines that drive predictable results. I’ve led multiple AI-enabled transformations, introducing governance, tooling, and workflows that elevate efficiency, speed, and quality while opening the door to new AI-driven products and capabilities. My background includes serving as Global CMO for an international portfolio of education companies, co-founding a SaaS platform, and leading digital marketing at LifeLock through its IPO. Earlier in my career, I served as a Captain in a selectively manned, classified Air Force program supporting the F-22 Raptor. My leadership style is structured, data-driven, and grounded in operational rigor—shaped by military training and refined through two decades of executive execution. I thrive in environments where clarity, alignment, and accountability accelerate meaningful business outcomes.

Country

United States

City

Phoenix

Industry

Higher Education

Skill

Marketing, Strategy, Product Marketing, Product Development, Leadership, Online Marketing, Social Media, Online Advertising, Advertising, Digital Marketing, Competitive Analysis, Strategic Partnerships, Digital Strategy, Project Management, Marketing Management, Social Media Marketing, Customer Insight, Program Management, Management, Marketing Strategy

Experience

Chief Marketing Officer

Everspring

2023-4 - Present · 3 yrs 6 mos

Phoenix, Arizona, United States

Global Chief Marketing Officer

Higher Ed Partners

2021-7 - 2023-2 · 1 yr 8 mos

Chief Digital Marketing Officer

Everspring

2018-8 - 2021-7 · 3 yrs

Greater Chicago Area

Chief Marketing Officer, Co-founder

Persosa

2016-6 - 2018-8 · 2 yrs 3 mos

Greater Chicago Area

Persosa harnesses real-time data to allow marketers to personalize the full customer journey, from acquisition, through the website visit, and into re-engagement efforts. It does this by showing targeted, personalized dynamic content on the website and synchronizing visitor actions and segment data with other services in the customer journey in real time.

Vice President of Marketing

Rate

2015-8 - 2016-6 · 11 mos

Greater Chicago Area

Recruited to lead the marketing efforts for Guaranteed Rate's 1,000+ top loan officers nationwide; responsible for multi-market and cross channel messaging, digital and print campaigns generation, and content marketing solutions for Guaranteed Rate’s mortgage products and services nationally.

Vice President, Marketing

Parchment by Instructure

2014-1 - 2015-6 · 1 yr 6 mos

Phoenix, Arizona Area

Head of marketing reporting to the CEO. Recruited to grow Parchment’s share of market with credential-issuing institutions (B2B) and establish a consumer facing marketing presence to target and acquire new students (B2C). Responsible for developing and executing the strategy for product marketing, network growth, consumer acquisition, and brand awareness/brand sentiment across all channels.

Senior Director, Digital Marketing

NortonLifeLock

2010-4 - 2013-9 · 3 yrs 6 mos

Defined and oversaw the execution of LifeLock’s public relations, social, content and digital media strategies, including all online efforts for LifeLock.com and LifeLock Member Portal. Directly managed team of 12 direct reports responsible for member communications, social media, paid search, display advertising, related digital properties (Mobile Sites, Micro-sites, and Social Media).

Brand Manager, Dial Innovation

Henkel

2006-5 - 2010-4 · 4 yrs

Drove pipeline of category-creating and category-redefining innovation for the Dial Brand. Led cross-functional teams to uncover white space within current and adjacent categories, defined ways to leverage Dial’s equity in new segments and managed the development of products through product launch. Progression: {Brand Manager, Dial Innovation; 2009-2010} {Associate Brand Manager, Dial Innovation; 2007-2009} {Assistant Brand Manager, Dial Brand; 2006-2007}

Senior Associate

PwC

2004-12 - 2006-5 · 1 yr 6 mos

Provided clients with business analytics, due diligence and project management; managed and planned discrete sub-tracks of overall solutions for engagement teams.

Captain, Support Systems Integration Lead

United States Air Force

2004-7 - 2004-12 · 6 mos

Single focal point for 600-person team; advised senior leaders on key decisions involving the research and development, production, and sustainment efforts for the F-22 Raptor, the Air Force’s newest stealth aircraft. Led a 70-person integration team providing engineering, testing, budgeting, contracting, logistics, and fielding support for the F-22 System Program Office.

1st Lieutenant, Support Equipment Program Manager

United States Air Force

2002-3 - 2004-6 · 2 yrs 4 mos

Directed 50-member team charged with defining/implementing a $530 million support equipment program. Responsible for identification, design, fabrication, and delivery of over 250 items for the F-22. Programmed and budgeted for equipment lay-in for 277 aircraft at 8 locations worldwide.

2nd Lieutenant, Logistics Manager

United States Air Force

2001-4 - 2002-3 · 1 yr

Led 12-person team in planning logistics support for a 15-year, $400 million sustainment effort. Responsible for all deliveries of NGSL loaders to 26 locations, in 5 countries on 3 continents.