Bell Ho

• Head of marketing and communications and creative team • Lead a team of 8 to manage all product lines including agnes b. , SPORT b., Café, Fleuriste, Delices and Art Gallery support • Provide Digital marketing solutions and lead the team to work with a Digital agency for performance marketing and E-commerce support • Provide solutions for branding, content marketing, seasonal and ad hoc campaigns to drive sales and branding communications • Monitor seasonal and campaign assets creation and lead the creative team to develop online and offline marketing materials • Formulate and implement CRM strategies to enhance the consumer cycle • Lead the team to work with PR and event agencies for media engagement and coverage to support the brand • Lead the team to work with digital and creative agencies for digital campaigns • Line up potential business partners, KOL and celebrities to maximize the brand exposure • Budget and marketing planning for the brand (including all product lines) • Support APAC marketing on developing marketing plan and material Award winning: Retail Asia Awards 2023 : Apparel Retailer of the Year - Hong Kong PR Awards 2023 Hong Kong by Marketing Interactive: (Best PR Campaign - Fashion & Apparel) - Bronze

• Worked closely with clients from different industries to provide marketing solutions for shopping malls, FMCG as well as IT clients to enhance brand awareness, sales promotion and footfall. • Provided all-rounded services from planning to execution in the areas of PR, marketing communication, digital and events, which to assist clients to achieve their business goals. • Supported clients to organize various consumer events and PR functions, not limit to deliver business ideas and creative concepts but also involved in event planning, production and project management. • Managed project budget and business results. • Spot opportunities to link up different clients for coop opportunities to enhance the promotion power. • Maintained strong media relations with feature, education and IT section. • Led and coached a team of marketing professions. o Key clients: The Mills, The Forest, MOOV (HK) Limited, ASUS Mobile HK, WOW Music Limited (Concert and Sponsorship), Discovery Bay, Hong Kong Tourism Board, QR Medical (HK) Limited

• Motivated and led a small team to achieve the KPIs defined by different clients. • Acquired new business with creative ideas and 360˚ marketing services • Performed budget control and planning • Key clients: UNICEF, Heifer, San Miguel, Discovery Bay, Citygates Outlet Mall, Elements, Canon, ASUS Mobile HK, Hong Kong Tourism Board, Chow Tai Fook

• Report to Account Director on marketing campaigns and PR projects • Worked with creative and media buy teams on project preparation and execution • Prepared press release write-up, lined up media and handle media enquiries • Supervised event production and manpower management o Key clients: HSBC, Chow Tai Fook, adidas, Café de Coral, Coca Cola, Swire Properties, Haggen Dazs, Dell, Great Food Hall, MegaIce