belinda smart

Head of all marketing and sales development and strategy. Researching and developing various marketing strategies for product specific and service available to the industry. Implementing marketing plans and works to meet sales quotas. Tracking marketing and sales data and identifies areas of improvement.

Developed brand strategy for new and existing clients Strategic Consulting, including business plan & sales strategy development for sales team Training of sales team on new sales techniques, marketing stats, creating proposals, qualifying new clients. Set up annual budgets and targets Taking comprehensive briefs on marketing strategy for clients needs Created Excel and Access CRM database for sales team to utilize and to manage targets vs sales Monitoring sales team performance on cold calling, meetings, selling, negotiations and closing skills. Resolving any internal and operational issues. Accompanied sales team to meetings that required senior representation and to meet new clients when required Sales training to team from inception to closing and client retention. Selling of on air media, online, sponsorships and events to portfolio of clients Quarterly discussions and brainstorming with marketing department on sponsorship opportunities Implemented quarterly client forums Tailor made sales packages, which included costs, schedule, concept and operational elements of campaign.

* Serviced large agencies and smaller direct clients * Created comprehensive briefs for agencies and clients * Tailor made packages for existing client to increase sales or present sales opportunities * Cold Calling and client retention * Constant monitoring of campaigns and ensuring client satisfaction throughout media campaign

* RadMark Sales House * Serviced large agencies at first and then created direct sales team for new business * Taking comprehensive briefs on marketing strategy for clients needs * Annual Target and budgets planning for team * Monitoring sales team performance on cold calling, meetings, selling, negotiations and closing skills. Resolving any internal and operational issues. * Accompanied sales team to meetings that required senior representation and to meet new clients when required * Sales training to team from inception to closing and client retention. * Selling of on air media, online, sponsorships and events to portfolio of clients * Rewarded for most online sales achieved within entire sales force - 99% * Awarded Top staff member of the year * Achieved 70% of total direct sales target based on sales force of 15 members

Responsible for developing and maintaining commercially productive relationships with both new and existing clients. Also in charge of marketing the profile of the brand and specialists within the field of prosthetics. Identifying every opportunity lead making the most out of every opportunity to increase revenue and profitability.

* Main duties were to ensure sales targets achieved by implementing marketing strategies for each client in Africa to push sell through of products they purchased from Allied Mobile. * Media advertising campaigns * Promotional in-store campaigns, * POS logistics and set-up * Direct marketing * Post campaign analysis on sales achieved with media campaigns