Belinda House

Sales Director - Dresslier and Company Australia Pty Ltd @ Davroe

About

A results-driven and customer-focused Sales Director and Senior Sales/Education Capability Leader with a proven track record of translating global brand objectives into targeted sales and education training programs. Experienced in developing high-performing leaders and field-based teams that build strong B2B relationships and drive sustainable revenue and market share growth. With over 15+ years of continuous career progression, across sales, education and customer success for globally recognised brands, earning global recognition for designing and launching innovative sales and education capability programs that delivered measurable impact and were adopted across international markets.

Country

Australia

City

Brisbane

Industry

Professional Training & Coaching

Skill

National Sales Training, People, Capability and Culture, Communication and Influence, Strategic and Commercial Acumen, Customer Relationship Management (CRM), Goal Setting, Attention to Detail, Facilitation, Sales Presentations, Interpersonal Skills, Sales and Marketing, Pricing Strategy, Business-to-Business (B2B), Cold Calling, Training Courses, Relationship Development, Negotiation, Sales Processes, Forecasting, Direct Sales

Experience

Sales Director - Dresslier and Company Australia Pty Ltd

Davroe

2025-1 - 2025-10 · 10 mos

Australia

Led and executed the sales strategy with a focus on the salon channel, driving new customer acquisition and onboarding the sales and education team, developing capability, building strong client relationships and consistently exceeding revenue targets.

Frontline Capability Senior Sales & Education Manager (Australia & NZ) Wella Company I KKR

Wella Company

2023-6 - 2024-7 · 1 yr 2 mos

Live Brisbane, Queensland, Australia I Travel Sydney Head Office

Frontline Capability Senior Manager for Sales & Education, accountable for leading the development and execution of the Sales and Education Training Capability Strategy for Australia & NZ (ANZ), working collaboratively with global leaders and in-country executives to translate global brand objectives and sales strategies into local market plans, identify learning needs, design and deliver sales development initiatives that drive sustainable growth in sales revenue and market share. - Coach and develop sales leaders and their frontline teams to drive long-term sustainable growth - Onboard and develop new hires (blended learning: face-to-face, digital and in-field co-rides) - Embed best practice sales enablement and CRM tools and frameworks - Work collaboratively with Marketing, Brand teams, and Finance to plan for new product launches, driving execution excellence and customer success - Harness insights and analytics to drive targeted improvement in sales performance through tailored training coaching interventions - Design bespoke learning programs and toolkits to enable the frontline teams to optimise opportunities at every customer touchpoint

Head of Capability- Sales & Education (Australia and NZ)

Wella Company

2019-4 - 2023-5 · 4 yrs 2 mos

Brisbane, Queensland, Australia

Sales Development Manager (Australia & NZ) Wella I Coty

Coty

2016-1 - 2019-6 · 3 yrs 6 mos

Sydney, New South Wales, Australia

Market Strategy & Planning Manager (Australia & NZ) Wella I P&G

Procter & Gamble

2013-1 - 2015-12 · 3 yrs

Sydney, Australia

Led the development and execution of Sales Strategy and GTM plans for the Wella Professionals brand across Direct and Indirect channels in ANZ, working collaboratively with colleagues across sales, Product Supply, and Finance, both within ANZ and globally, to ensure integrated, strategically aligned planning:

Sales Training & Capability Manager (Australia & NZ) Wella I P&G

Procter & Gamble

2009-6 - 2012-12 · 3 yrs 7 mos

Brisbane, Australia

Business Development Manager (QLD) Wella I P&G

Procter & Gamble

2006-1 - 2009-5 · 3 yrs 5 mos

Brisbane, Australia

Key Account Manager (QLD) Wella I P&G

Procter & Gamble

2005-1 - 2006-1 · 1 yr 1 mo

Brisbane, Australia

My sales results led to my promotion to Key Account Manager for the largest clients in the state. I successfully grew accounts by 25-35% year on year in a developed market Results - 2005/06 grew 126% versus target - 2006/07grew 135% versus target & awarded “REP OF THE YEAR” - The 1st Australia/NZ Wella employee to be rewarded with P&G's profit shares award from A.G. Lafley P&G.