Belinda Bennett

Executive Leadership role leading a team of 9 high performing marketing professionals, driving and owning the end to end marketing function with a broad remit across: Brand, Product Marketing, GTM, Demand Generation, Digital Marketing, Events, Content, PR, Partner Marketing, Sponsorships, Mar-Tech & Automation and Lead Development to drive growth and create strong brand consideration in the region. Led the initiative to be awarded two prestigious awards: The SaaS Awards, Best SaaS in Healthcare US, Canada & ANZ. The Cloud Awards, Best SaaS Innovation.

Leading the Marketing strategy and team across the APJ region to drive growth for our multi-product proposition. Part of the APAC Senior Leadership Team and leading professional marketers across both field and channel. Developed and launched Dropbox’s first sports sponsorship agreement and partnership with NRL and South Sydney Rabbitohs. Launched Dropbox’s first thought-leadership conference. Grew South Korea region by 30% YoY net new through targeted marketing strategy. Developed APAC field, channel and partner marketing strategy to drive growth and adoption in the region through both direct and channel

Led and owned the Apple integrated marketing strategy (ATL, BTL, TTL), development and implementation to drive growth and brand consideration. Launch new devices: iPhone, iPad & Apple accessories. Ownership of all Digital, TVC production radio, print, retail in-store, press, and agency management. - Apple device marketing lead - Agile Scrum Master - Developing and driving the delivery of differentiated propositions across the consumer lifecycle through Mass Market ATL campaigns from strategy to execution across Digital, TV, Outdoor, DM, Press, PR, Radio & Experiential through a seamless omni-channel approach - Lead ATL marketing strategy and execution to drive consumer acquisition, recognition and consideration for Telstra At Home category across Mass Market - Brief and manage Media and Creative agencies to deliver effective marketing campaigns - Strategise, execute and optimise digital marketing campaigns. Programmatic and geo-targeted. - Lead and collaborate with product teams, senior executive leaders & cross functional business units - Develop and lead the Multicultural LOTE Communications Strategy and Marketing Plan - Develop propositions, messaging hierarchies, media plans and creative concepts. - Collaborate with Research and Insights teams to uncover customer insights, segmentation and considerations. - Budget P&L, campaign and business performance reporting. - Manage content partner approvals and provide creative solutions. - Manage creative and media agencies to deliver on time, on brand guidelines and within budget. - PIR & ROMI insight development with research agencies

-Development and execution of national marketing strategy and plans for Microsoft, IBM, Intel, HP and Lenovo. - Field Marketing Management, strategy through to execution. -Digital marketing strategy across Display, Mobile and Social channels execution for HP, Lenovo, Microsoft and Intel. -Demand Generation marketing campaigns for world class tech vendors IBM, Microsoft, Lenovo and HP. -Planning and implementing end-to-end integrated marketing campaigns to drive awareness and win share of mind in the channel. -End to end marketing campaign management, both ATL and BTL. -Developing and executing demand generation activities through the channel.
 -Cross-functional stakeholder management, liaising with internal and external partners to leverage, build and execute marketing campaigns. -Management of Online and Integrated campaigns across the channel. -Campaign budget, P&L and MDF/JMF management. -Measuring and reporting on campaign performance to ensure successful ROI and lead generation. -Planning and managing segmented customer engagement events. -Developing the customer roadmap and strategy for the Microsoft and IBM Channel Enablement Programs - ANZ.

Developed and executed Brand and Loyalty strategies to deliver bold customer focused initiatives to drive brand consideration and brand affinity.

An MBA level marketing program created for Telstra in partnership with IBM and the UNSW Australian Graduate School of Management.