Beldon Lo 罗智华

Project Director @ Ausome Asia

About

With a track record as an enterprising Event Specialist, Senior Producer, and Creative Leader, I possess a history of delivering high-impact delegate events, experiential branding solutions, and promotional campaigns for a host of industry leading, blue chip brands. Among my many talents are an ability to lead creative and technical teams in seamlessly devising, planning, developing, and launching cutting-edge events that combine high end audio and visual resources to deliver a one of a kind experience. By implementing strategic approaches, I am able to leverage customer and marketing data and insights to win engagement from diverse audience segments to boost brand and market presence as well as revenue, not only for the client but for the agency. With a track record as an enterprising Event Specialist, Senior Producer, and Creative Leader, I possess a history of delivering high-impact delegate events, experiential branding solutions, and promotional campaigns for a host of industry leading, blue chip brands. Among my many talents are an ability to lead creative and technical teams in seamlessly devising, planning, developing, and launching cutting-edge events that combine high end audio and visual resources to deliver a one of a kind experience. By implementing strategic approaches, I am able to leverage customer and marketing data and insights to win engagement from diverse audience segments to boost brand and market presence as well as revenue, not only for the client but for the agency. My reputation as a goal-oriented project champion is demonstrated across my career history. I am confident working closely with my clients to identify their vision and promotional needs in order to craft and launch high-impact and innovative solutions to meet their marketing goals. I bring a demonstrated expertise in all areas of account management, project management, integrated and digital marketing, experiential branding, and event logistics and operations to each engagement and my clients trust my refined combination of creative and technical skills to ensure we attain their goals. I am highly skilled in working directly with both large and medium scale corporations and never shy away from a challenge. I am inspired to conceptualise, orchestrate, and launch creative, innovative, and hard-hitting productions that boost branding results for clients and companies in competitive markets. My skills in driving highly engaging solutions that meet all goals for brand integrity and client expectations is well-proven. I welcome our connection!

Country

Australia

City

Sydney

Industry

Marketing & Advertising

Skill

Event Management, Integrated Marketing, Marketing, Event Planning, Account Management, Sponsorship, Relationship Marketing, Marketing Strategy, Corporate Events, New Business Development, Live Events, Budgets, Logistics, Marketing Management, Budgeting, Strategic Planning, Production Management, Experiential Marketing, Production Managment, Business Development

Experience

Project Director

Ausome Asia

2016-8 - Present · 10 yrs 2 mos

Sydney, New South Wales, Australia

In my capacity as a Project Director, I build and fortify professional relationships with portfolio of clientele spanning multitude of fast paced and customer focussed industries. I provided strategic direction to help these brands grow and profit in both local and global competitive markets. Some key achievements include: • Significantly contributing to the successful delivery of the Access Corporate Group 2020 Business Summit: "The Golden Rule: Connections, " seamlessly bringing together 100 industry leaders, business partners, and resellers under same roof whilst also live streaming to a much broader audience. ◦ Delivered a one of a kind delegate event that was 100% Covid-19 compliant. ◦ Leveraged innovative technological, audio, and visual resources to set-up LED Cube, 150m LED ribbon and the largest daktronic screen in southern hemisphere

Freelance Senior Producer

INVNT®

2025-9 - 2025-10 · 2 mos

Sydney, New South Wales, Australia

Pre-production/Onsite execution/Post Production for Netflix Sports Club, Perth

Operations Director ANZ (Contract)

NEON

2023-5 - 2024-12 · 1 yr 8 mos

Sydney, New South Wales, Australia

A dynamic professional adept at fostering business growth through strategic B2B development and cultivating new partnerships. Skilled in end-to-end exhibition management, from conceptualization to post-event reconciliation. Experienced in navigating international collaborations with agencies, partners, and clients to drive innovative opportunities and achieve mutual success. Proven track record of creating and managing high-impact business relationships that consistently deliver value and open new avenues for collaboration.

Event Specialist

McCorkell

2018-7 - 2020-3 · 1 yr 9 mos

Sydney, Australia

As an Events Specialist, I provided high level event coordination. I consistently delivered quality work to deadlines, in a proactive way, for industry leading, multinational software and electronics brands, including Sophos, Pegasystems, Ricoh, and NICE. Moreover, I directed the end-to-end event programming and provided input and guidance on marketing and communications related initiatives for each event. Key projects during this time included: • Ricoh Sales Kick-off Meeting 2019, Pier One, Sydney. • NICE Interactions 2019, Hyatt Regency, Sydney. • Sophos Discover, 2018, Marriott Marquis, Bangkok. • Pegasystems, Gartner Exhibition, 2018, Gold Coast, Queensland.

Senior Producer (Contract)

TURNINGPOINT GROUP

2017-4 - 2017-9 · 6 mos

Sydney, Australia

During this period with TPS, I took ownership for the development and production of multifaceted content projects for global technology and state conferences. I diligently crafted creative and strategic plans with cross functional teams and executed them against wide variety of creative and strategic business briefs and marketing channels. Key projects during this time included: • Mariott International: The Road Ahead, 2017, Macau. • Sophos Discover 2017, Marriott Marquis, Bangkok. • Xerocon Conference, 2017, Melbourne Convention Exhibition Centre, Melbourne. • Australian Labour Party State Conference, 2017, Sydney Townhall, Sydney.

Freelancer Event Operations for Huawei Official Dinner MWC, Barcelona (3month Contract)

Uniplan

2016-12 - 2017-3 · 4 mos

Barcelona Area, Spain

Hospitality & Logistics including Guest Management

Freelancer Producer (6Month Contract)

George P Johnson Australia & New Zealand

2016-9 - 2017-2 · 6 mos

Sydney, Australia

Here, I oversaw the day to day management of the Toyota account, including nurturing, developing, and driving client services and facilitating communications between the client and Project Delivery team. Moreover, I supervised all project elements, ensuring they were delivered to the highest standard with budgets met and expectations exceeded. Key projects during this time included: • Toyota C-HR Roadshow, 2017, Sydney and Brisbane. • Toyota C-HR National Dealer Meeting, 2017, Sydney International Convention Centre. • Toyota C-HR Consumer Activity, 2016 , Sydney.

Associate Director Event Operations

Uniplan

2015-9 - 2016-5 · 9 mos

Shanghai City, China

With Uniplan, I served as the Head of the Special Events Department, leading a high performing team of nine and collaborating with 10 department heads to spearhead the seamless delivery and flawless execution of several logistical productions for a comprehensive portfolio of clientele. My key clients included Huawei, luxury automotive clients (BMW, Maserati, Jaguar, Land Rover), and Walt Disney Greater China. Key projects during this time included: • Hauwei SAC Meeting, 2016, Seoul. • Hauwei CeBIT Forum and Gala Dinner, 2016, Hannover. • Huawei MWC Official Dinner, 2016, Barcelona. • Huawei Honor KIWI Launch Party, 2016, CES Las Vegas. • BMW 7 Series Regional Launches, 2015, China. • The Walt Disney Company Greater China 2016 Kick-off Meeting, 2015, China.

Senior Event Manager

Imagination

2012-4 - 2015-8 · 3 yrs 5 mos

Shanghai City, China

• Leading a diverse and dynamic team of six direct reports to produce high quality, high value luxury automotive events, including car launches, ride and drive, dealer conferences, and special brand experiences for Jaguar, Land Rover, Lincoln, and Ford. • Developing my portfolio to include the industry leading brands Huawei and Shell.

Senior Account Manager

Imagination

2011-2 - 2012-4 · 1 yr 3 mos

Hong Kong

Some key areas of this role included: • Producing and manage large scale, high value events for key client accounts within the finance and insurance industry. Clients included AIA Insurance, Bloomberg, HSBC, and Prada. • Consistently surpassing expectations and delivering on aggressive and ambitious targets. I was the first person within the organisation to produce a Hong-Kong-based family festival.

Transportation & Operations Manager

BI WORLDWIDE

2010-5 - 2010-10 · 6 mos

Shanghai City, China

Manage and produce operations and transportation plans for different account teams. • General Motors Pavilion Global Hospitality Program • ANZ Bank and Rio Tinto Australian Embassy Hospitality Program • Remy Cointreau Premium Global Conference • Johnnie Walker “Always Walking” Special Event