Bei Zhao

Led revenue and growth for an project backed by eclicktech, owning commercialization strategy and execution. – Built and iterated monetization model, driving revenue – Led GTM, scaling key acquisition channels – Built partnerships with affiliate networks and advertisers – Drove market and channel prioritization – Aligned product and regional teams on commercialization

Easy Click Worldwide Network Technology Co., Ltd. Public Listed on Shenzhen Stock Exchange 301171.SZ.

FatCoupon Overview: FatCoupon is a shopping technology platform designed to help users save money and earn cashback while assisting merchants and affiliate partners in increasing conversion rates and online sales. Monetization & Revenue Growth Led full-cycle monetization campaigns that expanded FatCoupon’s user base to 1.8 million and drove monthly page views to 7.1 million, achieving substantial revenue growth through strategic, data-driven marketing. Strategic Partnerships Developed partnerships with major retailers such as Walmart, Best Buy, and Nordstrom, securing exclusive deals that boosted FatCoupon’s brand presence and user engagement. Customer Behavior Analysis Leveraged Google Analytics to interpret customer browsing and purchase data, optimizing campaign targeting and personalization, and achieving a 30% improvement in conversion rates. Cross-Channel Marketing Managed affiliate, content, social media, and referral channels, utilizing affiliate networks to increase visibility and conversions. Publisher Success Manager Used LinkedIn to establish long-term, strategic B2B partnerships that strengthened FatCoupon’s position in competitive markets, focusing on maintaining high publisher satisfaction and performance. Team Leadership & Collaboration Built and led a high-performing marketing team, enhancing project execution and cross-functional alignment on key initiatives. Data-Driven Strategy Analyzed performance metrics to inform strategy adjustments, identifying growth opportunities and driving impactful business results.

Content Creation & Influencer Partnerships Collaborated with influencers to produce tailored content for YouTube, Instagram, and Facebook, optimizing reach and engagement across diverse audiences. Audience Engagement Developed platform-specific strategies to effectively capture and retain audience attention, enhancing visibility and engagement metrics. Performance Optimization Monitored analytics to refine content strategies, improving reach, follower growth, and conversion rates. Client & Project Management Managed client relationships, providing regular updates and insights to ensure satisfaction and secure repeat projects.

Power Grid Dispatching involves the real-time management of electricity flow through the grid. Key responsibilities include: Load Management, Grid Stability, Coordination with Power Plants, Emergency Response, Resource Optimization.