Bee Tran

Lead marketing across retail, commercial, and Apple business units for one of Australia’s largest IT retailers. • Manage end-to-end campaigns across digital, retail, and event channels, driving sales growth in FMCG, Gaming, and Education. • Direct onshore/offshore marketing teams, agencies, and salesforce to deliver messaging, value propositions, and customer storytelling. • Spearheaded digital strategy (social, Google Ads, eDMs, microsites) → increased online engagement and sales. • Overhauled retail presentation & merchandising to align with vendor requirements, transforming stores into a one-stop IT destination. • Built strong partnerships with global PC vendors and Apple to maintain Authorized Reseller & Service Provider status. • Planned and executed large-scale gaming eSports events and promotional campaigns to strengthen brand positioning.

Owned Intel’s ANZ channel marketing programs, managing demand generation, channel loyalty, and reseller enablement. • Designed co-marketing activities with top distributors/resellers → accelerated sell-out across ANZ. • Managed Intel Reseller Program (training, loyalty, benefits) → drove preference and retention. • Delivered localised Intel campaigns across full product range, including communications and publications. • Organised high-impact marketing events across Australia & New Zealand, strengthening Intel’s channel presence.

Transformed a traditional over-the-counter IT retailer into a digitally-driven business. • Introduced Australia’s first VR Car activation (Intel Core + Ford Fiesta), showcased at PAX Aus and national roadshow. • Launched end-to-end digital marketing strategies: events, sponsorships, social campaigns, and vendor partnerships. • Managed company social media & acted as brand rep on enthusiast forums. • Controlled marketing budget, KPIs, and ROI reporting. • Produced content (eDMs, videos, case studies, catalogues) for campaigns and staff training. • Oversaw POS displays, signage, and merchandising across national stores.