Beetle Lai

Beetle Lai

Assistant Digital Marketing Manager @ Birdie

About

With over 8 years of experience in digital marketing, I have developed a comprehensive understanding of various areas such as e-Commerce, SEO, SEM, online advertising, CRM, Data Analysis, and influencer marketing. My expertise has enabled me to create impactful campaigns and strategies that drive measurable results for brands. I am committed to staying updated with the latest trends and technologies in the digital marketing world to provide the best solutions for the company.

Country

-

City

Hong Kong SAR

Industry

Marketing & Advertising

Skill

Offline Marketing, Customer Experience, Event Planning, Event Management, Social Media Marketing, Online Marketplace, Growth Strategies, Sales Growth, Growth Hacking, Customer Segmentation Strategy, China Business Development, Account Management, Business Development, Search Engine Marketing (SEM), Customer Relationship Management (CRM), Churn Management, Partnership Marketing, Customer Engagement, Customer Loyalty, Online Advertising

Experience

Birdie

Assistant Digital Marketing Manager

Birdie

LinkedIn
2022-6 - Present · 4 yrs 4 mos

香港特別行政區

• Manage Birdie Mobile Retention Side • Develop retention programs based on churner characteristics • Enhance customer engagement and brand loyalty

Creature Comforts Group

Assistant Digital Marketing Manager

Creature Comforts Group

LinkedIn
2021-5 - 2022-5 · 1 yr 1 mo

Hong Kong SAR

• Manage CCVG & Vetopia websites, sales channels, and advertising accounts • Analyze past data to plan upcoming marketing strategies and direction • Organize events for various marketing purposes, such as branding, selling and member recruitment

Guru Online

Assistant Digital Marketing Manager

Guru Online

LinkedIn
2019-5 - 2021-5 · 2 yrs 1 mo

• Develop strategic digital marketing solutions for clients • Maximize client’s marketing budget to achieve better results • Lead and manage e-Commerce team to achieve organizational objectives • Provide key account servicing to clients such as Chow Tai Fook, Lee Gardens, Langham Place, Hennessy, Nivea and more

Guru Online

Senior Digital Marketing Strategist

Guru Online

LinkedIn
2018-5 - 2019-4 · 1 yr
Homeasy Enterprise Ltd

Digital and Social Media Specialist

Homeasy Enterprise Ltd

LinkedIn
2017-4 - 2017-11 · 8 mos

• In charge of all online channels (e.g. Social media & e-Commerce platform) • Involved in Marketing Planning, Brand Positioning & Product Development • Intensive product research (Qualitative & Quantitative)

CASETiFY

Growth Marketing Associate

CASETiFY

LinkedIn
2016-8 - 2017-3 · 8 mos

• In charge of online marketplaces (e.g. ShopSpring, Polyvore & more) • Lead of the Influencer Program • Data analysis & KPI analysis

GMYLE

Advertising Specialist

GMYLE

LinkedIn
2013-8 - 2016-7 · 3 yrs

• e-Marketing platform operation (e.g. Shopify, Amazon) • Online advertisement control (e.g. Facebook, Instagram) • SEO, SEM optimization • Brand building

Resonance Piano Company

Marketing Assistant

Resonance Piano Company

2012-3 - 2013-3 · 1 yr 1 mo

• Assist Marketing duties and events • Arrange Marketing events rundown and operation • Answer inquiries for business partners

Education

The Hong Kong Polytechnic University

The Hong Kong Polytechnic University

LinkedIn

Marketing and Public Relations

2010 - 2012 · 2 yrs

Beetle Lai's Contact Information

Email

******@***.com

Phone

(**) *** ****

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