Bee Yen Chew

• Drove end-to-end upgrade and device recontracting campaigns to enhance revenue growth for targeted customer segments. • Analyzed and optimized campaign performance to improve conversion rates and overall effectiveness. • Developed multi-channel communications, including in-app banners and email, to engage customers effectively. • Managed device demand forecasting and inventory planning to ensure campaign readiness and alignment.

• Specialized in Consumer and Business Broadband, focusing on product planning and execution. • Drove yearly targets for revenue, ARPU, and new subscriber acquisition while managing product P&L. • Conducted market research to identify business opportunities and trained sales teams on product updates. •Key launches: FTTH 12 months plan (2024), FTTO SME and Enterprise plan (2022)

- Develop product messaging that differentiates new products from others in the market for an impactful user experience - Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process - Plan and take part in events involving new products and involve several different departments in such launches - Managing partnerships and relationships within the value chain

- Product Management (Pricing, Stocks forecast, Stocks Management) - Responsible for assigned product in line with product sales strategies and company's direction - Initiate marketing programs & activities to promote the assigned products to achieve target within given budget - Monitor Product Life Cycle & Inventory Management - Research on market trend and monitor competitor’s activities - Plan and assist in conducting workshops, product launch, product showcase and events - Provide training to channel partners and maintain effective engagement plans

- Support & assist in marketing, advertising and promotional programs - Maintain company's website and social media sites - Email marketing - Copywriting

Sales operation (sales contract preparations, generate sales order, product shipment arrangement)

Intern for project management team. Assist in open new jobs for new projects and follow up on projects status.