Becky Abtalion

Expanding scope to drive Wholesale strategy, business development, and sales for Women’s Polo in North America

Leading digital strategy and execution for third party e-commerce across all Ralph Lauren brands and families of business in North America - Member of North America’s Wholesale and Digital Commerce leadership teams - Oversee Men’s, Women’s, Kids’, and Home businesses across Collection, Purple Label, RRL, RLX, Polo, and Lauren for department stores, specialty, and online pureplays - Responsible for achieving digital retail sales objectives through elevated brand presentation and improved visibility and conversion - Present long-range plans and business objectives to account partner C-suite to secure resources and influence growth tactics - Drive marketing synergies through online amplification and omni-channel integration, securing high-impact organic brand exposures and managing lower-funnel performance marketing tactics to ensure highest returns - Influence and collaborate with Licensing partners to ensure a seamless expression of the brand, providing guidelines, approvals, and best practices - Maximize dedicated Wholesale Digital transformation workstream within Creative Studio and Advertising Agency to ideate, develop, and execute content and innovation needs with third-party partners - Lead the industry in collaborative digital staffing program of site merchandising, digital marketing, and virtual selling across key accounts - Identify and launch new online points of distribution and maintain brand protection standards across landscape by addressing unauthorized third-party marketplace sellers

Redefined, restructured, and expanded North America Wholesale’s Digital organization to manage end-to-end digital touchpoints across Business Development, Site Merchandising, Performance Marketing, and Content Operations - Initiated and developed dedicated digital reporting including financials, product performance, and site metrics - Enhanced Digital Brand Specialist site merchandising program and secured placement with additional retailers - Fostered digital knowledge and best practices within the Wholesale organization and created synergies with the RL.com team

Teaching Retail Strategy, an advanced Marketing elective at the Stern School of Business, to NYU undergraduate students - Provide a comprehensive overview of the retail industry, including foundational concepts, financial and performance analytics, e-commerce, omni-channel, supply chain, and innovation - Equip students with a framework centered on key points of differentiation to formulate retail strategy for sustainable competitive advantage - Utilize diverse, conversational teaching formats including lectures, business case discussions, and guest speakers with midterm exam and final presentation evaluations - Collaborate across Luxury & Retail curriculum and help students network within the industry and Stern community

Digital thought leader responsible for driving omni-channel conversion through the development and execution of the digital merchandising strategy for the Americas - Ensured a seamless client experience through the digital store (LV.com + Client Services Center), the top door and highest growth channel for the brand’s largest digital market - Managed digital merchandising across all categories & locals, building category targets and securing exclusives - Aligned digital communications & content to optimize sales, including homepage, email, social, and paid + organic search - Supported omni-channel integration across products & services, including fulfillment, repairs, and Find in Store feature - Generated awareness & engagement in underdeveloped markets of Canada and Brazil, secured approval for entrance into Mexico - Built & prioritized web enhancement proposals, including personalized product discovery and site revamp - Collaborated with LVMH Fashion Group e-commerce leaders, especially with new entrants to the US market such as Dior & Celine - Direct reports in New York + dotted line management of São Paulo team

US, Canada, & Brazil - Men's & Women's Leather Goods, Accessories, Shoes, RTW, Fragrance and Watches & Jewelry Milestone launches included: - RTW e-commerce, exclusively in US - New web & CMS platform - Digital exclusives, straight from the runway - Fragrance category - LV x Supreme, Masters with Jeff Koons

Lord & Taylor - Designer Intimate Apparel First omni-channel role - Replenishment-driven, SKU-intensive category featuring Calvin Klein - Developed luxury segment, led by La Perla - Expanded contemporary matrix, led by Free People

macys.com - Junior Dresses and Sportswear Collections Triple digit growth in fast-fashion Millennial category - Managed classifications, branded collections, and private label - Product development, pricing promotions, and gross margin negotiation - 3 direct reports

macys.com - Junior Dresses First Profit & Loss responsibility - Member of President/CEO Terry Lundgren's Breakfast Club - Mentor and Learning & Development trainer

macys.com - Junior Sportswear Developed e-commerce mindset & analytical skills

macys.com - Young Men's Received Macy's Inc. merchant training

Full-time foreign MBA exchange student, Fall 2015 Marketing and Innovation concentration, including Brand Management & Digital Strategy Honors in: - Ideating & Launching New Products - Strategy Execution

Doing Business in Asia program, January 2015

Eastern College Consortium cultural immersion study aboard program, Spring 2008

Undergraduate study abroad program, Spring 2007