becky carley

senior director, creative services

About

Award-winning Senior Marketing and Brand Management Professional with a broad range of experience including profit and loss (P&L) management, marketing and communications strategy, brand building, advertising, product development, project management, consumer insights and pricing. Skilled in developing and supporting new business opportunities for franchise and client groups. Excellent interpersonal communication skills, adept in developing and leading high performance teams and creating and building key business relationships with high level business owners, customers, team members and management. Proven success in the development and management of highly successful and innovative marketing and branding campaigns which significantly increase national brand awareness, market share, sales and organizational profitability.

Country

united states

City

oklahoma city

Industry

marketing and advertising

Skill

advertising, marketing, social media marketing, marketing strategy, team building, social media, email marketing, event planning, social networking, strategic planning, public relations, brand development, management, marketing communications, sales, trade shows, coaching, online marketing, training, leadership development, online advertising, facebook, customer service, product development, sales management, direct marketing, event management, creative direction, non profits, microsoft office, seo, microsoft excel, volunteer management, blogging, copywriting, editing, powerpoint, new business development, fundraising, microsoft word, account management, direct mail, photography, marketing management, purchasing, competitive analysis, integrated marketing, digital marketing, b2b

Experience

senior director, creative services

m-d building products

2019-3 - Present · 7 yrs 7 mos

co-team leader media design team

life.church

2007-2 - 2010-2 · 3 yrs 1 mo

* Led creative operations for all departments, ministries and campuses; directed activities to maintain the standards of creative excellence to achieve organizational goals. * Oversaw creative consultations with teams to develop and assure accuracy of creative strategies, schedules, budgets, production support, reviews, and client presentations. * Managed and assigned artists, videographers, production and traffic personnel; oversaw execution of all creative efforts to insure they were on strategy, on budget, and on schedule. * Ensured the timely development and execution of plan, campaigns, and projects to achieve effective communication and organizational growth. * Planned, developed, and defended budget recommendations, work goals, measurements, and training requirements necessary to provide both quality service and elements to clients. * Provided leadership and motivation to staff; recommended staff and compensation changes.

division manager - martial arts industry association

century martial arts

2010-2 - 2014-10 · 4 yrs 9 mos

brand manager

sonic drive-in

1998-2 - 2007-3 · 9 yrs 2 mos

director of merchandising

m-d building products

2016-10 - Present · 10 yrs

Since 1920, M-D has been inventing, developing, manufacturing and distributing quality products for building, decorating and weatherproofing your home. M-D Building Products, Inc. has a rich history of product development and manufacturing expertise. This history spans almost a century of designing and manufacturing products demanded by our customers. Our products are industry leaders or contend for industry leadership in every category.M-D has five manufacturing locations in the United States. These manufacturing facilities are located in:Oklahoma City, OK, Gainesville, GA, Brooklet, GA, Woodburn, OR, and West Columbia, SC.