Beatriz Varella Dominguez

• Generated over R$ 6.1 million in Total Contract Value (TCV) through consultative sales of ERP, HR, BI, Cloud, Manufacturing, Services, Rental, and Digital Transformation solutions. • Acquired 36 new logos in 33 months, managing the entire sales cycle from prospecting and qualification to negotiation and closing. • Consistently exceeded sales targets: + 312% of quota attainment in 2024 + 123% of quota attainment in 2025 + 102% of quota attainment in Q1 2026 • Led complex B2B sales engagements involving multiple stakeholders, business diagnosis, ROI development, and executive-level negotiations. • Managed strategic account growth initiatives focused on customer retention, cross-sell, and upsell opportunities. • Utilized RD Station, TOTVS CRM, and Protheus to manage pipeline, forecasting, and sales performance.

• Customer prospecting within ICP and teamwork with the AE and BDR team. • Meeting and understanding the prospect's challenges, showing how the Bornlogic solution will help them leverage sales. • Product demo demonstration and SaaS sale. • Use of Hubspot to manage and update the pipeline. • 360º knowledge of the sales funnel.

• Strategic Marketing and Sales Planning. • Product portfolio development, marketing plan, forecast and sales pipeline. Product cost analysis. Definition of pricing / margins and communication strategy. • Management of multi-channel sales. Structuring sales, post-sales, customer service (SAC) and commercial administration processes. • Prospecting for new customers and business. Preparation of commercial proposals. Conducting strategic negotiations. Closing sales / contracts. • Portfolio management, including large accounts. Main clients: VTEX, XP Inc., Stone, PF Chang's, Udacity, Stanley, Oficina Coworking, Renova BR, By Rav Sany. • Development of solutions and strategies for customers, aiming to connect with target audience, increase revenue and constant growth. Implementation of Design Thinking, Agile Methodologies (Scrum, Lean and Kanban) and management tools. • Project management. Preparation and control of schedules, ensuring the execution of projects according to the scope and parameters established (costs, deadlines and quality). • Coordination of the creation and administration of websites, e-commerce, sales campaigns (online and offline) and brand positioning actions. Social media management, email marketing, WhatsApp Business and chatbot. • Planning and management of marketing and sales investments. • KPIs administration (conversion rate, CAC, LTV, ROI, sales cycle, MRR and others). Creation and control of action plans, aiming to surpass the goals. • Data analysis and planning of commercial actions, focusing on customer loyalty. • Elaboration and management of satisfaction surveys. • Development of market research, covering consumer profile analysis, industry trends, competition actions and new niches of activity. • Hiring, training, mentoring, engaging and managing the team.

• Preparation of the business plan. • Portfolio management, including large accounts. Main customers: VTEX, XP Inc., Stone, Mattel, BASF, B3, SumUp, UNICID, 99 and Black+Decker. • Customer relationship development. • Implementation of Design Thinking, Agile Methodologies (Scrum, Lean and Kanban) and management tools. • Project management. Elaboration and control of schedules, the execution of projects according to the deadlines and quality defined (costs, deadlines and quality). • Coordination of creation and administration of websites, e-commerce, sales campaigns (online and offline) and brand positioning actions. Social media management, email marketing, WhatsApp Business and chatbot. • Planning and management of marketing and sales investments. • KPIs administration (conversion rate, CAC, LTV, ROI, sales cycle, MRR and others). Creation and control of action plans, aiming to surpass the goals. • Data analysis and planning of commercial actions, focusing on customer loyalty. • Elaboration and management of satisfaction surveys. • Hiring, training, mentoring, engaging and managing the team. • Development of projects, aiming at the creation and continuous improvement of products and processes. • Time coordination, focusing on the formation of an active team, reflected to deliver results.

I was CS Coordinator at Naomm, the first startup invested in by Natura&Co. • Analysis of positioning, competition, implications and market size. • Development of projects, aiming at the creation and continuous improvement of products and processes. • Team coordination, focusing on the formation of an active, productive and motivated team to deliver results.

• Development of strategies for clients' social media, focusing on strengthening the brand. Main accounts: Unilever, Itaú BBA, Johnson & Johnson, EY, Honda and PwC. • Layout creation for communication pieces. • Management of processes, goals and results.

• Layout of the magazine Sou Mais Eu! • Creation of arts for social networks. • Acting at events. Support in capturing leads.

• Layout of the magazine Sou Mais Eu! • Creation of arts for social networks. • Acting at events. Support in capturing leads.

• Organization of workshops, contests, events and structural improvements for ESPM - SP Design students • Planning, creation and realization of events for an average of 4,000 university students in collaboration with other areas of CA4D • Creation of communication pieces together with the press team • Management of a team of 8 employees

• Creation of marketing strategies for AVID's growth in its expansion to Brazil and report to the director Br • Social media planning, creation of arts and writing and creation of monthly results reports • Organization of technology fairs in pavilions and corporate events

• Best Graphic Design Editorial Project 2013 Award • Grade 10 and board nomination to write an article on my PGD (CBT) monograph on Tim Burton's aesthetic primarily exploring the film and poem, "The nightmare before christmas" • Student Design Director of the Academic Center from June 2012 to December 2013 • Best University Party Award 2013 (2 awards)