beatriz garcia-bernalt

* Leading Spanish marketing agency which specializes in the pharmaceutical and bio-health sectors) * Developed communication and marketing plans for top Spanish and International health care and pharmaceutical companies, which included Bayer, Pfizer, and Roche Spain * Consulted with 20+ national and international clients to improve awareness and visibility of each company through public relations and press consultancy * Managed a team of three individuals, whose jobs consisted of account management * Increased television, radio, online, and print coverage for all clients through managing interviews, and developing relationships with major journalists and press specializing in health * Participated in new business development by attending meetings and proposing PR focused strategies

* Coordinated and managed all administrative aspects of +5 full and part-time programs: enrollment, admissions, student life, administration, and career management * Planned and developed events on/off campus with +100 alumni, faculty and administrative staff * Coordinated with the Director of Development alumni initiatives: fundraising and career alliances * Developed integrated promotion plans of recruiting for the Office of Admissions and Enrollment * Oversaw information sessions by organizing and conducting each session * Monitored and reported application submission progress and all aspects of student registration * Drafted strategic plans for internship agreements with +20 corporations * Oversaw the reception and resolution for all student inquiries * Developed external events such as procuring speakers at very high levels (CEO’s) * Monitored, reviewed, and reported on income and expense issues

* Communications and Public Relations agency in the field of consumer affairs and technology) * Organized consumer campaigns, press conferences, and press trips for major Spanish and international companies, including Idealista.com, Beam Global Sports & Wine, and American Express Funds * Reported on regular financial updates and current events for Idealista.com, real state top Spanish website * Communicated with clients on a daily basis, updating them on national press coverage and examining new opportunities with media outlets

* Interviewed CEOs and top executives from companies from the IBEX 35 (Spanish Stock Index) * Created and reported on stories from the pharmaceutical and food sectors * Developed close relationships with key PR members from top Spanish companies, often obtaining exclusive news reports and interviews

Supporting all aspects of attraction, employer branding, and recruitment efforts across the EMEA Region.

* Developed strategies to execute the marketing plan for Fordham GBA and recruiting strategies in UK/Europe * Represented Fordham GBA at conferences, MBA Fairs and Forums, Career Fairs and Virtual Fairs * In collaboration with GBA Marketing, developed marketing materials including: information packets, communications with students, e-blasts, presentations, school profiles, etc. * Implemented and managed a tracking report for enrollment development activity in Europe * Communicated with potential students at all points in the process * Organized, promoted, and managed events for large audiences * Planed and conducted interviews with potential students as a primary responsibility

* Updated the news service with latest and breaking reports from international agencies such as Associated Press and France Press * Communicated with Spanish Police Enforcement and Emergency Services regarding recent public activity * Promoted to Night Desk Clerk in June of 2004

Responsible for IE Business School corporate relationships within the international Financial Services and Banking industry. Career Adviser for Master in Finance and MBA programs.

Activities and Societies: VP of Fordham International Students Association