Beatriz Furlan Rodrigues

- Lead the account management team, focusing on executing strategies that align with company objectives and drive revenue growth for partners. - Develop and implement action plans for promotional calendars, operational improvements, and financial strategies to strengthen and expand relationships with partners. - Supervise Account Managers to ensure goals achievement and maintain service excellence - Analyze account performance, make data-driven strategic decisions, and resolve conflicts to maximize results. - Work closely with operations, S&OP, and catalog teams to deliver integrated, high-quality solutions - Use project management experience to ensure the efficient execution of initiatives, addressing the needs of all stakeholders involved. - Oversee the continuous development of the team, identifying opportunities for individual growth and fostering professional development.

- Commercial area team leader; - Responsible for 3 of the top 5 accounts in the Groceries Delivery business and partner's long term relationships; - Strategic data for decision making; - Lead strategic projects for operations and commercial improvements; - Stakeholder management - external partners and internal areas (operations, assortment catalog, S&OP, tech team); - Develop complete promotional campaign strategies for the partners and integrated communication calendar plannings; - Ensure the accounts are operating accordingly to the established goals (complete catalog assortment, Found Rate, # of cancellations, NPS); - Coordinators management. Tools: Salesforce, Looker, Tableau

- Responsible for a key account with regional reporting; - Sales and Analysis of campaigns on the marketplace; - Lead strategic projects for new product development; - Responsible for managing KPIs for the segment, including top line sales and operational performances. Tools: Salesforce, Looker, Tableau

- Responsible for all the regional partners in Brazil (+30 accounts) - Sales and Analysis of campaigns on the marketplace - Project management focused on increasing segment penetration. - Responsible for managing KPIs for the segment, including top line sales and operational performances

- Leading Key Accounts relationships; - Service plans and commercial strategies, based on market analysis and projects; - Negotiations management focusing on maintaining and/or increasing contract value; - Internal and external stakeholder management; - People management.

- FMCG clients; - Strategic analysis, providing recommendations for clients decision-making; - Commercial proposals and negotiation process.

Certification program for executives focused on analytical development across different industries and retailers.

Support for the Point of Care area, responsible for planning and execution of promotional materials, event assistance, marketing plan development, support and monitoring of sales campaigns, internal and external communication for product lines, and support and interface with the sales team.

Customer service area for MetLife Insurance. Activities such as: market and competition research, presentations, agendas for creative meetings, and management of HR documents for the branch in Brazil.

setembro/2013 - outubro/ 2013: Oficina de Comunicação Integrada de Marketing, na Escola Superior de Propaganda e Marketing. abril/2014 – maio/2014: Oficina de Ciências do Consumo Aplicadas, na Escola Superior de Propaganda e Marketing. setembro/2014 – outubro/2014: Oficina de Como elaborar um plano de marketing, na Escola Superior de Propaganda e Marketing.